Cradlepoint packages up products and pricing, and aims for software-defined branch
Originally published January 22, 2018
Cradlepoint is unveiling new routers, wireless LAN access points and a software-inspired pricing and packaging strategy to attract and retain customers, as well as offer a software-defined branch network for small branch sites. The LTE SD-WAN company is now selling its routers, gateways, access points and software as pre-packaged offerings for select use cases in branch, mobile and IoT networking. Software is sold on a subscription basis; customers still acquire and hold title to hardware.
SD-WAN is a natural extension of datacenter SDN, and a necessary element in connecting enterprises to the cloud. SD-WAN employs a compelling use of SDN in the enterprise WAN by making a static, rigid, 20-year-old, cloudunfriendly architecture more nimble and agile, dynamic, and easier and less expensive to operate through software. The market is attracting meaningful attention not only from SD-WAN vendors, but from network operators looking to offer managed SD-WAN services as a means to ensure a consistent experience from the datacenter to the cloud through the branch office, and as a follow-on to legacy but lucrative MPLS services.
Delivering the Wireless Software-Defined Branch
Operations at the branch, critical to many distributed organizations, continue to evolve to support Digital Transformation initiatives. Employees, no matter where they are located, need reliable, low latency access to their data and applications. IoT devices must be securely connected to centralized locations. Lean IT organizations need to support these new initiatives within the constraints of limited budgets via centralized management – without trained IT staff at remote locations.
The distributed branch network needs to be transformed to support WAN cloud and mobility initiatives. The requirements of this new WAN architecture include simplified operations, pervasive mobility, and more efficient bandwidth utilization. New software-based networking technologies and cloud-based intelligence are enabling radically improved network operations. By identifying devices and applications, the network can automatically select the most appropriate path (WAN link) and prioritize traffic. The new WAN architecture supports the following benefits:
- Centralized management with cloud-based orchestration
- Rapid, zero-touch deployment
- Unified wired and wireless networks
- Comprehensive edge security
Next-Generation WAN: Connecting People, Places and Things
A paramount goal for many of today’s leading IT organizations is to enable Digital Transformation (DX) within their business operations. This means companies need to connect more people, places and things than ever before. Today’s enterprise wide area networks (WANs) are decades old in design and technology — and were not built to handle such diverse and distributed requirements. As a result, the enterprise WAN must be transformed to accommodate DX and its underlying enablers, which include cloud, mobility and the Internet of Things (IoT) — a reality that is challenging companies of all sizes across many industries.
A new set of cloud-delivered and Software-defined Networking (SDN) technologies, including Softwaredefined WAN (SD-WAN) and Software-defined Perimeter (SD-Perimeter), are well suited to meet these next-generation WAN requirements. SD-WAN provides branch and mobile networks with secure, flexible and resilient connectivity utilizing a hybrid of wired and wireless Internet broadband links, as well as legacy MPLS. For mobile users and IoT, SD-Perimeter is a host-based architecture that creates a “dark cloud” over the Internet to connect, isolate and secure mobile and IoT devices anywhere.
SD-WAN Growth Guide
The cloud model is easy for enterprise IT managers to understand. Popularized by consumer services such as Amazon in retail, Expedia in travel, and Spotify in music, for example, the world has been conditioned to buy services on-demand, from the cloud. This trend moved to business IT services with popular enterprise IT services such as Amazon Web Services (AWS), Microsoft Office365, Slack, and Salesforce.com. It’s now common to buy most IT services in the cloud, using the Internet.
So why should communications services and wide-area network (WAN) services be any different? The fact is that today, enterprises struggle with the cost, complexity, and operational tax associated with managing networks and especially WAN services.
The consumer cloud model has been gradually seeping into the enterprise. It’s now normal to buy services such as presentation and communications for the cloud, using service such as Cisco’s Webex, Microsoft’s Lynx or Skype, and GoToWebinar. Enterprise network connectivity. WAN shouldn’t be any different.
2017 Market Guide for WAN Edge Infrastructure
Cradlepoint is 1 of 16 vendors (out of 40) in Guide. WAN edge infrastructure is changing rapidly as I&O leaders responsible for networking face dynamic business requirements, including changing application architectures. This guide covers a fragmented vendor and technology landscape, with a focus on the increasingly relevant topics of SD-WAN and vCPE.
Cradlepoint Connects the Elements of IoT with SD-WAN and NetCloud
Cradlepoint has combined cellular routing, edge computing, cloud management and a partner application ‘sandbox’ to address emerging IoT opportunities. The vendor sits at the sweet spot between cellular connectivity for IoT devices that lack the option of physical connectivity, software-defined networking for policy-based routing, and application execution at the network edge for latency- and cost-sensitive applications. Cradlepoint’s portfolio presents an attractive platform for third-party software developers for edge analytics applications for multiple IoT use cases.
2017 Guide to WAN Architecture & Design
Ashton, Metzler & Associates
This guide details the needs of a hypothetical company as it strives to evolve its WAN. The guide also illustrates how Cradlepoint NetCloud and routers provide a versatile SD-WAN solution for organizations. It's a software-defined, cloud-delivered WAN that makes networks more agile, secure, efficient, and extensible than ever before.
SDN—The New Networking Stack
Ashton, Metzler & Associates
One of the primary factors driving rapid change in the networking environment is the need for IT organizations to be able to support the quickening pace of business. This white paper highlights the technologies IT organizations are adopting in order to be more agile and position themselves to support the range of business changes they are making.
The Real Value of an SD-WAN
Ashton, Metzler & Associates
To date, the discussion of a SD-WAN has focused primarily on one use case: a hybrid WAN that features dynamic load balancing of traffic over the MPLS and Internet links that connect branch offices to data centers. While that is a very important application of SDN concepts, this white paper explores how applying SDN concepts in the WAN can provide value in a variety of ways.
Cradlepoint Unleashes LTE-A Modems for Enterprise Networking, SD-WANs
Cradlepoint unveiled a Category 6 LTE Advanced (LTE-A) modem for 4G cellular enterprise networking designed to improve speed and resilience, and simplify deployment. The modem features out-of-band management for failover and business continuity, and troubleshooting of devices on the same LAN. It also incorporates new firmware and management features designed to improve network visibility, routing and data offload in vehicles.
Software-Defined Network Architectures Find High Customer Value When Applied to the WAN
This paper explores how software-defined networking (SDN) concepts have begun to transform the enterprise wide-area network (WAN) — in many ways the most exciting software-defined transformation yet because of the clear and immediate benefits to the customer.
4G LTE as a WAN Solution for Enterprise: Commercial Wireless Networks RAN Capacity and Business Considerations
Chris S. Neisinger, P.E.
This paper looks at the network service providers’ capacity enhancement techniques, the business landscape and potential applications of 4G LTE as a primary WAN solution.
Cradlepoint Takes Out-of-Band Management to the Cloud
This announcement expands Cradlepoint’s product portfolio of failover solutions and extends its NetCloud Manager (NCM) to include more advanced location-based management features, including OOB and Power over Ethernet (PoE).
Cradlepoint Delivers All-in-One Routing for Small Branch Offices
Cradlepoint has introduced a new small and micro branch office routing offering that incorporates multiple wireless WAN interfaces, 802.11ac Wave 1 WLAN, cloud provisioning, management and analytics, and integrated Unified Threat Management (UTM).
The Distributed Enterprise: Who They Are & What They Need
Cradlepoint engaged Ovum to review its horizontal category of customer-facing distributed enterprises (CFDEs); identify their unique requirements; and provide insight into their specific challenges and their need for simple, turnkey, reliable solutions. Ovum also provides thoughts on Cradlepoint’s position in addressing this enterprise category.
2015 North American M2M Communications Growth Excellence Leadership Award
Frost & Sullivan
Cradlepoint has been honored with Frost & Sullivan’s Growth Excellence Leadership Award for machine-to-machine (M2M) communications in North America. The award was presented to companies that excel in driving growth and strive to be best in class in three key areas: meeting customer demand, fostering brand loyalty, and carving out a unique, sustainable market niche.
Widespread High-speed LTE Rollouts Enable New Opportunities for Cradlepoint
The use of high-bandwidth mobile communications has accelerated with the introduction of the iPhone in 2007, and grown rapidly ever since – most recently with the buildout of 5G LTE cellular technology. Cradlepoint has been a pioneer providing LTE communications for a diverse set of applications, and has shipped more than a million systems to date.