Making The Real World Feel More Like the Digital World
Submitted by Tom Loutzenheiser on October 30, 2013A couple weeks ago in the Cradlepoint blog, Lindsay mentioned the increasing IT spend by CMOs. One way we’re seeing this play out is in an increased emphasis on creating the “integrated shopping experience.” Companies like Macy’s, the Gap, and Banana Republic are at the forefront of this trend to shrink the difference between in-store and online shopping.