Cradlepoint has watched with great interest as network operators’ deployments of 4G-LTE infrastructure have been gaining momentum in EMEA. Over the last several years, this momentum has resulted in savvy EMEA partners and customers contacting Cradlepoint’s USA operations for help in bringing the advantages of 4G-LTE networking solutions to the EMEA market.
This viral success in EMEA, in combination with our strong belief in opportunities enabled by 4G-LTE, resulted in the establishment of Cradlepoint’s EMEA headquarters in the United Kingdom in June 2014. The Cradlepoint EMEA HQ is located in Greater London (Slough, Berkshire), which is 12 miles West of Heathrow Airport. If you are ever in the neighborhood, feel free to stop by and visit!
How’s it going so far?
We are delighted to report that Cradlepoint’s EMEA expansion is off to a resounding success. We are already seeing good traction for our key applications: resiliency/failover, parallel networking, pop-up networking, and day-one Internet. We firmly believe that Cradlepoint EMEA operations will be the next great chapter in the Cradlepoint success story. These solutions provide our customers with ease of deployment, safeguards for their corporate IT, increased security at a time when data breaches are becoming all-too-routine occurrences, and the networking flexibility they need to serve their customers.
Instant “Air Gaps”
One of the most popular Cradlepoint applications in EMEA is parallel networking for the small-footprint distributed enterprise. As has been seen in other cases, hackers often access corporate networks through third parties: a company might give an HVAC provider access to its network so the provider can monitor the heating and cooling control devices to deliver maximum efficiency. Hackers have been able to piggyback on provider access protocols to intrude upon the larger network.
Cradlepoint enables companies to build virtual “air gaps” by installing devices to establish networks that run in parallel to the main network. Hackers cannot use these network to access sensitive data because these networks are physically separate from the main network.
Parallel networks also solve a major problem for the third-party providers. Typically, these providers must convince enterprise IT departments to give them access to corporate networks. IT directors are understandably reluctant to provide such access. They don’t want to give lesser-known guests or third-party subcontractors access to networks that are doing mission-critical financial transactions. Parallel networking enables third-party providers to quickly set up a network they can use for the sole purpose of managing their devices.
As is often the case in North America, many distributed enterprises in Europe also face challenges in getting Internet and network connectivity to new locations such as retail stores, banks, fast-food restaurants, and grocery stores—or any customer-facing environment. Whether due to provider backlog, the complex nature of the network, or regulatory checks and balances, it can take months for companies to get a hardwire connection.
Alternatively, companies can deploy a Cradlepoint device and quickly establish network and Internet connectivity. When the wire connection comes online, these companies can then use the Cradlepoint as a failover resiliency solution.
This “day-one Internet” is being embraced across EMEA as a smart, cost-efficient, and quickly implemented solution for distributed companies that are opening new locations. It can also be used to connect “pop-up retail” locations and other short-duration events such as holiday-related retail stores and booths.
We at Cradlepoint understand that there are many similarities—and many differences—between North America and Europe. Our goal is to take lessons learned in North American and tailor them to the specific needs of the EMEA market.
We firmly believe that we can help small footprint distributed enterprises around the world transform the way they manage networks. Through the use of WiFi, enterprise-grade routing, 4G-LTE technology, and cloud-controlled remote management, small-footprint distributed enterprises can become flexible enough to meet the rapidly evolving needs of their customers.