Key Takeaways From Digital Signage Expo 2017

Digital Signage Cradlepoint

Increasing Use of Digital Signage Calls for Software-Defined, Cloud-Managed Network Solutions

Cradlepoint was pleased to be one of 200 exhibitors at the recent Digital Signage Expo 2017 in Las Vegas, Nevada, which showcases exciting new technology and trends in digital signage and customer engagement.

Strolling through the expo is like walking onto the set of a science fiction movie. Many of the technologies that Hollywood dreamed up years ago are finally hitting the market: screens that look transparent when they aren’t in use, applications that use facial recognition technology to deliver product recommendations, and signs that function as “smart mirrors,” just to give a few examples.

IT teams are looking for supportive technologies that let them capitalize on emerging opportunities spurred by maturing digital signage technologies. Here are a few key facts and trends we noticed at DSE 2017.

1. An increased focus on rugged solutions indicates digital signage is being utilized in a growing variety of environments.

We were surprised by how many digital signage providers were selling solutions for digital signage storage and protection. This is a sign that organizations are coming to depend on digital signage for both external and internal communications, and they’re pushing the limits of where and how they can utilize digital signage. This is exciting, but it requires organizations to look for new ways to power, protect, and connect their technologies.  

At our own booth, we fielded many questions about how Cradlepoint’s routers integrate with signage enclosures and what kinds of heat and cold our routers can withstand. We were proud to show our COR Series routers, which are intentionally engineered to withstand extreme conditions.   

2. Remote management and solution integration are keys to ROI.

Organizations are beginning to grapple with the growing number of digital signs they’re using and the need to change content frequently — and, in some cases, utilize interactive signage. It’s increasingly important to remotely manage signs and associated technologies. For example, we spoke with one person who was dealing with an all-manual system for content management in which staff would have to plug in a USB drive to each digital sign to load new content. This system was time consuming and highly error prone.

While Cradlepoint has long been talking about the importance of Internet connectivity for digital signs, we should also point out that it’s critical for IT teams to think about how they will integrate connectivity solutions, content management applications, creative files, big data storage, and the signage devices themselves. Managing access to and between these technologies will become increasingly complex.

It’s clear that many IT teams already are facing this issue, given the number of visitors to our booth who asked about our IPsec/VPN functionality. Cradlepoint’s cloud-managed, software-defined solutions simplify how IT teams connect, monitor, and manage digital signage. 

3. Soon digital signage will be ubiquitous.

For some organizations, digital signage’s versatility and long-term cost savings are the key benefits. For others, it’s the ability to significantly improve the customer experience. Regardless of reasons, the market for digital signage is growing, and more enterprises are adopting and upgrading related technologies every day.

Looking to the future, digital signage is sure to become more commonplace — especially  once 5G hits the market and swiftly evolves. With the exponentially faster speed and bandwidth of 5G, interactive technologies such as digital signage will become even more interactive, dynamic, and prevalent.

Companies that aren’t already preparing for this reality will be left behind by those that are readying themselves to capitalize on 5G. 

Learn More About IoT Connectivity & Management

Explore how Cradlepoint solutions help organizations connect and manage digital signage and other IoT/M2M devices.