Almasa Aligns with Cradlepoint to Distribute Advanced 4G LTE Solutions

Leader in cloud-managed 4G LTE networking accelerates international expansion and solution portfolio

(Boise, ID) Dubai – May 4, 2015 – Almasa Value Distribution, an Almasa Holdings subsidiary, has announced a partnership with Cradlepoint to provide cloud-managed 4G networking solutions offering business-grade, secure connectivity to distributed enterprises in the Middle East.

Under the agreement, Almasa will become an authorized distributor of Cradlepoint’s broad family of high-performance routers designed for deployment in mission-critical applications that require 24x7 connectivity. Cradlepoint solutions are ideal for distributed operations and emerging industries that require remote connectivity and strong interoperability with existing systems. The solutions deliver enterprise-class business continuity through the use of multi-WAN 3G/4G LTE redundancy, ensuring 99.99% uptime.

According to Cradlepoint, Almasa’s extensive knowledge and first-hand market experience combined with a commitment to service excellence makes them an ideal Cradlepoint partner and Value Added Distributor. Roger El Tawil, Executive Director, Almasa Value Distribution said: “The market for secure cloud-managed 3G/4G LTE networking solutions is expanding rapidly. Incorporating Cradlepoint technology into our solutions portfolio will enable cost-effective, high-speed LTE solutions that maximize the potential of the cloud for businesses in the region. “Almasa’s partnership with Cradlepoint will give our customers a source for resilient networking solutions that are specifically tailored for the environments and business goals of verticals such as retail, hospitality, public sector and transportation.

“This step is part of Almasa Value Distribution’s main objective to be the resellers’ first choice for sourcing leading IT solutions and bringing value to the channel while reducing cost.” Hubert Da Costa, Vice President EMEA, Cradlepoint said: “Cradlepoint’s partnership with Almasa Value Distribution will cultivate our presence in the Middle East and strengthen our distribution channels. We look forward to working with Almasa’s highly experienced team to implement innovation that drives growth and enables them to see new areas of opportunity in deploying the next generation of cloud-managed WWAN networking solutions. “Cradlepoint and Almasa's complementary products will help distributed enterprises cost-effectively improve operational efficiency and will enhance customer experiences by delivering 4G LTE networking engineered to perform exactly as needed. Our partnership will enable system integrators to develop and deliver solutions which are specifically tailored for the verticals we will be targeting.”

**Almasa Value Distribution **
Almasa Value Distribution is a member company of Almasa Holdings and represents an array of world leading vendors. Headquartered in Dubai, with its main logistics hub in Jebel Ali Free Zone, Almasa provides in-country services in UAE, KSA, Kuwait and Iraq in order to guarantee reliable logistics support, responsive supply chain service and localized in-country services to customers in the region. A diverse workforce representing over 20 nationalities enables Almasa to understand local market requirements and deploy appropriate corporate resources to maximize customer value accordingly.

About Cradlepoint
Cradlepoint is the global leader in cloud-managed 4G LTE networking solutions, providing industry-leading WWAN and Security solutions to distributed enterprises. Specializing in Business Continuity, M2M/IoT applications, Application Specific or Parallel Networking and Transportation networking, Cradlepoint's award-winning solutions are purpose built for PCI-compliant networks. Cradlepoint was the first to pioneer and fully enable high-speed LTE solutions to maximize the potential of the cloud for businesses worldwide. Cradlepoint is a privately held company in Boise, Idaho. Learn more at or follow us on Twitter @Cradlepoint.

Press Contact:
Ashley Baster