Orginally posted by Global Banking and Finance Review on Dec. 6, 2016
How Retailers Can Prepare for December’s Christmas Transaction Bonanza
By Hubert Da Costa, Vice President EMEA at Cradlepoint
Retail companies can spend most of the year preparing for the Christmas shopping period. Christmas is often a means for businesses to make massive financial gains in an otherwise challenging month.
This opportunity is seized by most retailers, but the high level of competition means that businesses need to invest significant time, effort, and money ensuring that everything from product delivery and marketing campaigns, to customer WiFi is executed smoothly and efficiently.
Here are seven key enterprise network necessities to help the transaction run smoothly:
Provide a Connected Customer Experience
Retail customer expectations are expanding rapidly. Customers now walk into retail stores already informed about the products and services they’re interested in. Upon arrival, they expect to be able to use amenities such as guest WiFi to further research potential purchases. Splash pages, ads, and the collection of customer data can enhance their experience while also connecting them with information about the items they are most likely to buy.