Cloudy with a chance of fog - the retail response to IoT

Originally posted on June 27, 2017

The rapid rise of the Internet of Things (IoT) is causing a shift in many industries – no more so than the retail industry where it is fast shaping the way businesses and customers interact.

Smartphones and wearable devices are connecting customers to retailers, whilst a host of IoT devices are enhancing the retail environment. Digital signage is displaying interactive product information and live pricing, payment systems are linking to mobile platforms, smart shelves detect when inventory is low and RFID sensors track goods throughout the supply chain.

In fact, a recent study found that 70% of retail decision makers globally are ready to adopt the Internet of Things to improve customer experiences, says Hubert da Costa, VP EMEA, Cradlepoint.

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