Cradlepoint To Expand Channel Programs, Partner Incentives With New $89 Million Funding Round

Originally posted on March 9, 2017

Networking vendor Cradlepoint has nabbed $89 million in a Series C funding round with plans to invest some of the money in new channel programs and partner incentives.

"[We'll] continue to invest in our channel partner program, including additional new hires on the channel team, MDF and partner incentives," said Ed Walton, vice president of North American channels and alliances for Cradlepoint, in an interview with CRN. "We're a 100 percent channel company and fully committed to our partners' success."

Additionally, Walton said some of the funding will go towards increased lead generation to help partners grow their market shares and profitability.

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