Cradlepoint Fashions Successful Day-1 LTE Connectivity for Evereve's In-Store Networks

Fast growing clothing retailer selects Cradlepoint for primary connectivity to support critical in-store applications and rapid growth

Boise, ID – November 16, 2016 – Cradlepoint, the global leader in cloud-based network solutions for connecting people, places, and things over wired and wireless broadband, announced today that Evereve, a clothing boutique for busy moms, is leveraging Cradlepoint's NetCloud platform and primary edge routing solutions to meet aggressive business growth goals with Day-1 connectivity in every store. With 65 total stores in the U.S. and plans to open five to 15 new stores every year, Evereve needed reliable connectivity that is quick and easy to deploy, rather than waiting days or weeks for a wired connection to be installed. Cradlepoint enables Evereve with an all-in-one platform that simplifies network infrastructure while supplying instant cloud-based, primary LTE connectivity three to four times faster than Evereve’s legacy wired WAN service.

Traditional service providers can take days or even months to supply connectivity to a new store, which leads to major delays and downtime for grand openings. Additionally, when the network and data services go down, employees’ ability to serve customers is severely impacted because they cannot access the in-store applications such as Point-of-Sale (POS), VoIP, customer WiFi, inventory management, internal communications, in-store e-commerce activities, and traffic counters that are critical to high-quality customer service. Cradlepoint helps Evereve overcome these challenges with reliable Day-1 primary LTE connectivity for every store, failover connectivity for increased business continuity, and the ability to manage all of the devices on its distributed network from one central location. The Cradlepoint Advanced Edge Routing (AER) solutions are optimized for WAN Diversity™ with integrated wired and wireless WAN support. The cloud-managed solutions also allow Evereve to configure the network and each device simultaneously from one location with the click of a button. Additionally, Cradlepoint NetCloud permits Evereve to create a virtual private network (VPN) connection for remote network access and maintenance, as well as more easily protect against potential breaches of sensitive corporate and customer financial data.

“When we experience network downtime at one of our locations, the entire store is plunged into chaos which is both time consuming and revenue sapping. The first few months of a grand opening are especially critical to the long-term success of our stores, as this is the time we begin to form relationships with new customers, so we cannot afford to have network connectivity issues during this time. With Cradlepoint supporting our primary connectivity, we never have to worry about this happening,” said Anthony Hoang, chief information officer at Evereve. “We tested Cradlepoint extensively and found the reliability it provided through LTE connectivity was second to none. Cradlepoint gives us peace of mind that the network will always be available, even before our grand openings, and that we can manage it from a single location whenever we need to. That kind of confidence in the network gives us a lot of support for future growth and makes Evereve a more successful operation.”

“Having a reliable network to run all of your in-store applications is the backbone of any retail operation. Cradlepoint helps guarantee network connectivity is always available to support the needs of retailers like Evereve,” said Ian Pennell, chief marketing officer at Cradlepoint. “For any retail store or business, time is money. Time spent trying to fix a downed network and restore vital business operations means your bottom line takes a hit, and disgruntled customers leave the establishment with a negative experience. Cradlepoint secures business continuity for its customers to avoid those types of incidents and help retailers protect their customers’ experience.”

About Cradlepoint

Cradlepoint is the global leader in cloud-based network solutions for connecting people, places and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile and IoT networks while maintaining end-to-end visibility, security and control. Over 15,000 enterprise and government organizations around the world—including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities—rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia and Japan. Learn more at or follow us on Twitter @cradlepoint.


Press Contact:

Sadie Hanigan




Read the Evereve Success Story here