Cradlepoint Helps David’s Bridal Marry Efficiency with Flexibility and Future-Proof its In-Store LTE Networks

Boise, ID – August 30, 2016 – Cradlepoint, the global leader in cloud-based network solutions for connecting people, places, and things over wired and wireless broadband, announced today that David’s Bridal is utilizing Cradlepoint solutions to modernize its failover network in more than 300 stores located in the U.S., Canada, the UK, and Puerto Rico. David’s Bridal has standardized Cradlepoint’s LTE platforms across all of its stores as a means to improve connectivity, protect corporate assets, centralize network management, and reduce operational costs. This move to Cradlepoint’s LTE networking solutions will save David’s Bridal hundreds of man-hours in labor and downtime and provide the framework and bandwidth needed to add new services seamlessly across the network.

“We were looking for an all-in-one solution that could address all of the challenges our network was facing, and to provide necessary assistance that is required in the event of a network breach or failure. With Cradlepoint, we have that,” said Kevin Weaver, director of infrastructure, David’s Bridal. “Cradlepoint gave us the ability to upgrade all of our devices simultaneously with the click of a button, while knowing that if a threat on the network arises, we can address it immediately. That peace of mind made Cradlepoint the right partner for us, as they were extremely easy to work with, understood our business needs, and gave us the tools to manage our network safely and securely no matter the situation.”

For many retailers, managing a network that connects hundreds of locations one store at a time can become a major headache. From bandwidth allotment to threat detection, retail chains often do not have the network infrastructure in place to deal with each of these challenges at the store level. Cradlepoint helps David’s Bridal address these challenges by updating and managing the entire network at one time, providing real-time visibility of network and data usage figures for each store and network that can be accessed through an easy–to-use interface. Centralized management of the network allows David’s Bridal to adjust bandwidth for VoIP, customer WiFi, and PoS systems at any store in real-time. This enables David’s Bridal to respond immediately to each individual store’s bandwidth requirements for in-store applications and devices when needed. David’s Bridal is also leveraging Cradlepoint to help monitor its data usage, as overages can result in steep surcharges. Cradlepoint also future-proofs the network for David’s Bridal, as the flexibility of LTE allows for the addition of new services or applications easily, without purchasing additional hardware.

“For any retail chain, a network failure can lead to costly downtime, missed revenue, or intrusions into the wider network. Cradlepoint is dedicated to providing LTE networking solutions that ensure constant connectivity across the network, no matter the situation, for retail chains like David’s Bridal,” said Ian Pennell, chief marketing officer at Cradlepoint. “Cradlepoint expands the power and capabilities of LTE connectivity by providing seamless wireless failover that ensures your network is always on if the wired network fails. Retailers like David’s Bridal never have to worry about their network going down with wireless failover in place, which allows IT departments to focus their efforts elsewhere, saving valuable time. We make sure that all of our customers have the tools necessary to face the network challenges not only of today, but for the future as well.”

About Cradlepoint

Cradlepoint is the global leader in cloud-based network solutions for connecting people, places, and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile, and IoT networks while maintaining end-to-end visibility, security, and control. Over 15,000 enterprise and government organizations around the world—including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and 25 of the largest U.S. cities—rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centers in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia and Japan. Learn more at or follow us on Twitter @cradlepoint.

Press Contact:

Sadie Hanigan