Cradlepoint Makes Networking for Click & Collect Businesses a ‘Doddle’

Doddle Parcel, Prepares for Expansion using the Cradlepoint NetCloud platform

13th January 2017 – NRF Convention, NYC  – Cradlepoint, the global provider of cloud-based network solutions for connecting people, places, and things over wired and wireless broadband, has re-engineered the enterprise network model for click & collect company Doddle, as it prepares for expansion.  The re-engineered network model has reduced Doddle’s business CapEx and technology OpEx by nearly 50 per cent, by enabling greater flexibility for deployment and maintenance.

Doddle, based in the UK with over 80 stores in train stations, universities, shopping centres and business parks, has many sites in confined or restricted spaces.  It needs to operate an efficient and reliable network without cumbersome and space-intensive hardware.  Doddle can now run sites from a single in-store connection, bringing together routing, multi-WAN support, advanced security, private network support, and high-performance WiFi in a routing platform that can be deployed, managed, and optimised via the cloud.

With ambitious expansion plans, Doddle needed the ability to deploy and remotely operate its network across a large number of dispersed sites, with only a small IT team supporting its employees and resources shared with retail partners. The company turned to Cradlepoint for help to design and deploy a cost-effective, robust solution that would not require a fixed cable or hardware cabinet. Cradlepoint’s AER1600 all-in-one network solution was chosen to replace legacy equipment across 50 stores and is now the technology model for on going expansion. Cradlepoint was able to offer a flexible solution with cloud-managed networking and built-in connectivity for DSL, Ethernet, and WiFi with dual-modem, multi-carrier cellular support — all at a competitive price.

Gary O’Connor, CTO, Doddle, said, “We are looking to grow our store estate tenfold in 2017. To be able to do this successfully we had to make sure our network was able to manage connectivity for a growing number of locations and be flexible enough to keep up with our rollout pace. Cradlepoint offered the best product for the best price.  Its solution has enabled us to shrink the space taken up by hardware, giving us more square inches for parcel storage.”

O’Connor also stated, “The cloud management capability
 is a big support to our team, allowing them to remotely provision hundreds of devices around the country and isolate and address any issues without having to go into field. If we have to validate and switch a connection from wired to mobile, it’s easily done.”

He concluded, “Cradlepoint has differentiated itself in terms of the level of on boarding support and on going customer service it offers. This level of service really does make a difference when implementing large-scale rollouts for relatively small, internal teams like ours.”

With one or more handheld computers, label printer, tablet and payment device alongside the Cradlepoint AER with NetCloud Manager (NCM), the network management service available in the Cradlepoint NetCloud platform, Doddle can now have a shop up and running within hours and operate from even the smallest places with a minimal footprint. It can run sites from a single in-store connection, bringing together routing, multi-WAN support, advanced security, private network support, and high-performance WiFi in a platform that it can deploy, manage, and optimise via the cloud.

“The right routing solution, coupled with cloud management and 4G LTE capabilities, can bring critical cost advantages and operational efficiencies,” stated Hubert Da Costa, Cradlepoint VP of EMEA. “If the Internet goes down, Doddle will be crippled and exposed to risks of lost revenue, productivity, and customer experience issues. The Cradlepoint range of primary and 4G LTE cloud-managed solutions can address these and other key business issues for keeping locations always connected and protected.”

*Spokespeople for Cradlepoint and Doddle will be available for briefings at NRF 2017 between 15 – 17 January at the Jacob K. Javits Convention Centre, New York.  If you’d like to arrange a briefing, please contact TouchDown PR via the press contacts below or visit booth 1363.

About Cradlepoint 
Cradlepoint is the global leader in software-defined, cloud-based network solutions for connecting people, places and things over wired and wireless broadband. Cradlepoint NetCloud is a software and services platform that extends the company’s 4G LTE-enabled multi-function routers and ruggedized M2M/IoT gateways with cloud-based management and software-defined network services. With Cradlepoint, customers can leverage the speed and economics of wired and wireless Internet broadband for branch, failover, mobile and IoT networks while maintaining end-to-end visibility, security and control. Over 15,000 enterprise and government organizations around the world—including 75 per cent of the world’s top retailers, 50 per cent of the Fortune 100, and 25 of the largest U.S. cities—rely on Cradlepoint to keep critical sites, workforces, vehicles, and devices always connected and protected. Major service providers use Cradlepoint network solutions as the foundation for innovative managed service offerings. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with development centres in Silicon Valley and Kelowna, Canada, and offices in the UK, Australia and Japan. Learn more at or follow us on Twitter@cradlepoint.


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