Cradlepoint packages up products and pricing, and aims for software-defined branch

Originally published January 22, 2018

Cradlepoint is unveiling new routers, wireless LAN access points and a software-inspired pricing and packaging strategy to attract and retain customers, as well as offer a software-defined branch network for small branch sites. The LTE SD-WAN company is now selling its routers, gateways, access points and software as pre-packaged offerings for select use cases in branch, mobile and IoT networking. Software is sold on a subscription basis; customers still acquire and hold title to hardware.

SD-WAN is a natural extension of datacenter SDN, and a necessary element in connecting enterprises to the cloud. SD-WAN employs a compelling use of SDN in the enterprise WAN by making a static, rigid, 20-year-old, cloudunfriendly architecture more nimble and agile, dynamic, and easier and less expensive to operate through software. The market is attracting meaningful attention not only from SD-WAN vendors, but from network operators looking to offer managed SD-WAN services as a means to ensure a consistent experience from the datacenter to the cloud through the branch office, and as a follow-on to legacy but lucrative MPLS services.