Originally published on December 18, 2017
As economists have picked the winners and losers from Black Friday, the full holiday season is in swing. Most U.S. retailers count on nearly 70 percent of their annual sales from the last three months of this year, leaving little or no room for mistakes.
So as you look back on the busiest in-store shopping day and on Cyber Monday, how’s your infrastructure holding up? If your networks are struggling to keep pace, you could be in for a long and challenging season.
So what can you do between now and next year’s Q4 sales rush? Most IT executives will focus on reliability, connectivity and security.
Keep Your Doors Open and Your Network Running
While it can take years to establish customer trust and build your company’s reputation, it takes only one bad online experience to jeopardize it all. Besides the threat of losing out on millions of sales, a crashed website can be embarrassing and detrimental to your company’s long-term goals.