Originally published January 17, 2018
Following the announcement of Cradlepoint' subscription-based platforms, ChannelLife sat down with CMO Todd Krautkremer and APAC managing director Gavin Wilson to discuss Cradlepoint's place in the A/NZ channel and what this announcement will mean for their partners.
How long has Cradlepoint been in A/NZ?
Actual presence on the ground we've been going just over 18 months but even before that, we had buy-in type fulfilment because customers have a way of finding interesting new technology no matter where it is in the world.
An interesting thing locally is that people are looking for an increasing number of connections on the NBN (National Broadband Network) and often delays and the unsure nature of it mean that the businesses that need robust and instant day one connectivity are looking to LTE and software. Particularly when the NBN connection is late or delayed and they've got their business plans in place, then our solution offers real value.