The Impact of Black Friday and Cyber Monday 2018

Originally published November 16, 2018

Black Friday and Cyber Monday are right around the corner, with online and store sales expected to soar during the holidays. Last year, Adobe calculated that shoppers spent $5.03 billion on Black Friday, and it is expected to be just as high in 2018. 

As consumers hunt for bargain gifts for friends and families, retailers stress the need to avoid downtime, and to keep systems high-functioning during the holidays. In this article, technology experts weigh in on the necessity to keep IT infrastructure running smoothly to ensure maximum success for retailers. 

Todd Krautkremer, Chief Marketing Officer, Cradlepoint

“Retailers need to transform their wide-area networks to provide always-on access from brick and mortar stores to remote pop-up stores and kiosks and provide greater bandwidth to handle the increase in traffic. The good news is that today’s 4G long-term evaluation (LTE) wireless networks are more pervasive and deliver faster speeds than ever before."

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