With the “biggest disrupter since electricity” on center stage, the buzz around 5G turned out to be bigger than the world count of a Matthew McConaughey acceptance speech ... alright, alright, alright. And for good reason, as Cradlepoint and Verizon announced that we are working together to develop an evolutionary pathway for enterprises from LTE Advanced to 5G.
How Global Companies Can be Vast & Connected Within the Channel
A successful channel sales strategy is built on a strong foundation of partner relationships. This is why, when I got the opportunity to move from the US to Germany, I jumped at the chance. I am the DACH Region Account Manager at Cradlepoint EMEA, and I think this move has been a great opportunity to be more present with the partners I work with on a daily basis.
Tips on How to Sell Anywhere With a Channel Mindset
I’ve been working as the Global Head of Channels & International Carriers at Cradlepoint for one month now. As a purely channel company, Cradlepoint offers a unique insight into what the channel can (and should) look like when navigated with a partner-focused mindset.
As I patiently wait for Rosetta Stone and Google Translate to launch their “learn the language of marketing aps” l am reminded nearly daily that the language of marketing can be a tough one for internal stakeholder groups to appreciate. As a marketer, how actually close to reality is the language you speak, (and the metrics you so proudly report), appreciated by your key stakeholders…… and to be honest, and frankly speaking, does anyone really care?
As the XXIII Olympic Winter Games wrap up, medals are counted, and Norway gloats in the glory of Olympic success, the technological advancements of 5G raced with the best-of-the-best to the top of the world’s technology podium. The 2018 Pyeongchang Olympics were, not surprisingly, the most technologically advanced Olympics to date. At the center of this Olympic technological innovation was the use of 5G.
My 1-year old Golden Retriever ‘Timber’ will be thrilled to learn that 2018 is the Chinese Year of The Earth Dog. I’m not however quite sure what other benefits he could garner from this New Year celebration other than his already coveted 2 walks/day, marrow filled bones, and countless belly rubs, but when I think about the characteristics of those born this year I can’t help but see the parallels with what is also underway at Cradlepoint.