Experienced digital marketer with a strong background in marketing automation, demand generation, social media, and web development. Hands on involvement in content syndication, campaign building, analytics and optimization in a goal driven marketing atmosphere. Deep experience in marketing fundamentals, including segmentation, target audience insight, product positioning and differentiation. In depth background in B2B marketing with an understanding of channel/distribution structures. Highly knowledgeable in wireless, networking, retail, and machine to machine technology.