London, United Kingdom – 27 August, 2020 – Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions, is looking to empower new channel partners to seize the multi-billion opportunity in the EMEA Wireless WAN market. The company is committed to providing the latest generation of innovative solution providers with the opportunity to stay ahead of the major network transformation already underway. Partners in the region can take advantage of the company’s diverse range of empowerment initiatives, including its Technical Alliance Partner programme (TAP), industry-first 5G for Enterprise Branch Specialisation portfolio and increased investments in people, platforms, and programmes.
Against a backdrop of a major upheaval in business mobility caused by the COVID-19 pandemic, Cradlepoint is the first choice for partners looking to build a sustainable vision of the future based on 5G and Wireless WAN (WWAN).
This announcement builds upon the momentum of Cradlepoint’s rapid expansion into the EMEA region, led by Senior Vice President James Bristow and recently hired sub-regional leads Evert Suur, Area Director for Northern Europe, and Lorenzo Ruggiero, Area Director for Southern Europe. Earlier this year, Cradlepoint also launched the industry’s first and most comprehensive portfolio of 5G solutions, powered by the company’s NetCloud Service and built exclusively to meet the business imperatives of availability, interoperability, security, and manageability.
“Cradlepoint’s professionalism and understanding of both partner and end-user needs are reflected by the company’s clearly envisioned portfolio of 4G LTE and 5G vertical-based solutions for Branch, IoT and Mobile” said Jos Ouwerkerk, Managing Director at Cradlepoint partner Capestone. “Through our partnership, we’ve also benefitted from the company’s strong support teams on both project-based and ongoing business initiatives. Importantly, Cradlepoint is a reliable partner that invests in the resellers of its solutions, helping to grow shared business and generate good margins on its total portfolio.”
Gigabit-speed 4G LTE is becoming available across a growing geographical footprint, having already been deployed/launched by 315 operators across 142 countries/territories globally[1]. In addition to the growing availability of competitively-priced unlimited data plans, this new network paradigm is set to cause massive disruption in the enterprise wireless space.
At a time of dwindling network infrastructure margins and the increasingly unsustainable cost of MPLS connectivity, responding to this trend is crucial. Through Cradlepoint’s strategic channel initiatives, partners can realise the evident potential of WWAN for their customers, while also driving increased recurring revenue, higher margins, and more pull-through sales.
“The technological and economic context in which we find ourselves in is unlike anything seen before” said James Bristow, Senior Vice President EMEA. “The obsolescence of wireline connectivity has for a long time been evident, but the new imperatives of agility, flexibility and mobility brought on by COVID-19 have brought this issue to the fore. As more and more organisations look to cut the cord and embrace the WWAN revolution, Cradlepoint is determined to open this huge market opportunity to more partners throughout the region.”
Cradlepoint’s industry-leading business and technical framework will help partners build a successful Wireless WAN and 5G practice in EMEA via the company’s unique ’30-Day-to-Revenue’ plan, designed to maximise the potential for partners to be at the front of a rapidly expanding market.
“Cradlepoint is a high-engagement partner who has provided us with a range of highly valuable resources, from marketing literature to demo equipment” said John Moss, Founder & CEO of Cradlepoint partner KFP Total IT Solutions. “The company also gives regular updates on go-to market products and solutions, putting us at the forefront of any new launches and releases that help us remain competitive and grow our portfolio of solutions for customers.”
Its expertise in solutions designed for rapidly deployed, plug-in-and-play wireless networks will also help partners’ customers adapt to the social distancing imperatives of the ‘new normal’. The recently launched E300 Series Enterprise Router, for example, is designed to help frontline workers, emergency responders and organisations in healthcare, retail, hospitality, and many other industries to expand their physical footprint with high-performance advanced LTE, Wi-Fi, security, and network management requirements at high-traffic pop-up sites. As pop-up connectivity continues to roll out to temporarily facilities in the education, financial services and public sectors, Cradlepoint empowers partners to provide customers with the simple solutions they need to tackle the major changes on the horizon.
As both the trigger and leading force in the WWAN space, Cradlepoint is looking for new partners to realise the huge global shift to Wireless WAN and 5G. The company’s broad portfolio of enterprise-grade wireless connectivity solutions is fully complementary, enabling partners to simply add Wireless WAN elements to customers’ existing networks without the need to rip and replace. This gives partners for a chance to grow their businesses through re-engaging with existing customers and finding new ones.
For more information on how to join the Cradlepoint Partner Programme today, please see here
Cradlepoint is a global leader in cloud-delivered LTE and 5G wireless network edge solutions for branch, mobile, and IoT networks. Cradlepoint NetCloud™ and purpose-built endpoints make the Elastic Edge a reality, enabling a secure, software-defined, and wireless WAN edge that connects people, places, and things over LTE and 5G cellular networks. More than 20,000 enterprise and government organizations around the world — including 75 percent of the world's top retailers, 50 percent of the Fortune 100, and first responder agencies in 25 of the largest US cities — rely on Cradlepoint to keep fixed and mobile sites, points of commerce, remote workforces, vehicles, and IoT devices connected and protected. Major service providers use Cradlepoint solutions as the foundation for innovative managed services. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with a development center in Silicon Valley and international offices in the UK and Australia
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[1] Gigabit LTE Networks May 2020: GSA Report: https://gsacom.com/paper/gigabit-lte-networks-may-2020-gsa-report/
