Melbourne, Australia – July 27, 2023 – Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network solutions, today announced that leading Australian retailer, Coles Group (Coles) is leveraging Cradlepoint’s NetCloud with 5G wireless edge solutions to establish Wireless WAN services for all stores and new distribution centres, and for out-of-band access to key store infrastructure. By leveraging Cradlepoint’s 5G services, Coles can take advantage of flexible connectivity solutions as part of its broader technology-led transformation.
With more than 1,700 retail outlets nationally, Coles makes life easier for Australians by delivering quality, value, and service. The company processes more than 21 million customer transactions each week, providing customers with products from thousands of farmers and suppliers. Coles is modernising its supply chain through the development of two automated distribution centres with global logistics automation leader Witron. WAN outages at any Coles site can impact the ability to trade. As such, Coles needed a failover solution to mitigate network downtime.
In the event of losing wired WAN services to a Coles store, Cradlepoint is enabling reliable connectivity using 5G to run all store operations including point of sale systems, loyalty programs, stock control, and all back of house activities. Coles implemented the Cradlepoint W1850 and W2005 5G Adapters in its supermarkets and distribution centres – ultimately choosing Cradlepoint for its high performance and simplified management via Cradlepoint NetCloud Management. Cradlepoint's out-of-band management capabilities gives the IT team the ability to access and troubleshoot a problematic store router over the air without having to deploy IT personnel to the site.
“The speed of connectivity, centralised management, agility, and out-of-band access that we’re able to achieve with Cradlepoint 5G solutions across our stores and new distribution centres, ensures constant service delivery to our customers. We also have round the clock visibility into the status of our back-up links, which optimises maintenance effort for our technical teams,” said Chrissy Chu, General Manager, Technology Services & Commercial at Coles Group. “The Cradlepoint solution is an integral part of our success in meeting our digital transformation objectives.”
Cradlepoint’s NetCloud Service powers a comprehensive portfolio of 4G/LTE and 5G wireless edge solutions built for the enterprise. NetCloud enables customers to build and manage Wireless WANs with complete lifecycle management, true zero-touch deployment, robust security, and SD-WAN traffic management for optimal application performance and reliability.
“Reliable and agile network connectivity is fundamental for every aspect of retail operations today,” said Nathan McGregor, senior vice president Asia Pacific at Cradlepoint. “Cradlepoint’s NetCloud Service harnesses the power of 4G and 5G to not only connect everything inside stores, enhance customer experience, and maintain a competitive edge, but also provide a reliable safety net for retailers in the event of outage.”
Coles Group is an omnichannel retailer selling products including fresh food, groceries and liquor through its supermarkets, liquor stores and eCommerce platforms. Coles Group employs more than 120,000 team members, engages with more than 8,000 suppliers, more than 430,000 direct shareholders and welcomes millions of customers through its extensive store network and eCommerce platforms every week.
Cradlepoint enables the freedom to connect people, places, and things that drive more experiences, more ways to work, and better business results — anywhere. The company is a pioneer in Wireless WAN, offering advanced 4G and 5G routers and adapters — controlled through Cradlepoint NetCloudTM. Enterprise businesses and public sector agencies rely on Cradlepoint and its Cellular Intelligence to build a reliable, secure network wherever they need it, connecting fixed and temporary sites, vehicles, IoT devices, and remote employees. Headquartered in Boise, Idaho, Cradlepoint is a wholly owned subsidiary of Ericsson (NASDAQ: ERIC) and part of their Business Area Enterprise Wireless Solutions. It has international offices in Asia Pacific, Canada, Europe, India, and Latin America. www.cradlepoint.com
