MELBOURNE, Australia – May 20, 2021 – Cradlepoint, a global leader in cloud-delivered 4G and 5G wireless network edge solutions, today announced new hires in its partner team in Asia Pacific. John Boladian has been appointed to a new role for the company’s Asia Pacific region as Vice President, APAC Partner Sales. Tricia Png has been appointed ASEAN Partner Manager at Cradlepoint, reporting to John.
Both based in Singapore, John will be responsible for evolving and accelerating Cradlepoint’s partner sales strategy and revenue in the APAC region – including Australia, New Zealand, Singapore and Malaysia, while Tricia will manage partner sales and partner engagement. John will report to Eric Purcell, SVP, Global Partner and Alliances at Cradlepoint.
“Cradlepoint is a market leader in wireless WAN and with the rapid adoption of 5G, this is going to be an exciting time for Cradlepoint in the industry. I’m looking forward to expanding our reach into the Asia Pacific market with our existing and new partners,” said John Boladian, Vice President, APAC Partner Sales.
Cradlepoint recently announced a new second generation 5G product portfolio, cementing its global leadership in enterprise 5G wireless networking edge solutions. The company held its Global Partner Summit this month, where it highlighted its Partner strategy and some of the market drivers for growth in uptake of wireless network edge solutions.
In APAC specifically, the continuous growth of wireless and 5G networks and infrastructure and an increasing reliance on wirelessly connected technologies in the enterprise, has increased demand for wireless edge solutions. In Australia, 97 percent of organisations are considering using LTE or 5G in their WANs and 88 percent of organisations are using or considering using LTE or 5G as the only WAN link in their branch locations.* In Singapore, the Government has stated that Singapore will have at least 50% 5G standalone outdoor coverage by the end of next year, and nationwide coverage by the end of 2025.**
“We’re thrilled to have this calibre of partner specialists join our APAC team,” said Gavin Wilson, Managing Director APAC, Cradlepoint. “Cradlepoint is a channel sales business. We rely on and are focused on supporting the success of our partners. As businesses of all sizes grapple with new businesses needs amid the uncertainty of current times, they increasingly turn to LTE and 5G solutions to deliver agile, secure and reliable wide-area network (WAN) connectivity. This rapidly growing market represents a promising opportunity for partners in our region.”
Prior to joining Cradlepoint, John spent 25 years in regional sales and marketing roles in the technology industry, with experience in channels, both reseller and OEM, across server, storage, networking, cloud technologies, devices and Internet of Things (IoT). He was most recently Regional Sales Director at Extreme Networks, where he led the North Asia region business and partner transformation to cloud driven networking, achieving double digit YoY cloud sales and 118% YTD quota achievement. Prior to that, he held several partner sales and marketing roles for Microsoft across nine years, helping partners develop solutions in IoT, cloud and key industry verticals. He was previously at Intel in Australia, Singapore and Taiwan.
Tricia was most recently Channel Director, APJ at Infovista and previously spent time at Silver Peak; Symantec, where she expanded the company’s resellers base in ASEAN countries and recruited the top 10 SI partners as well as winning several awards for exceptional performance and sales quote achievements. She was also at Cisco previously, where she achieved sales revenue of $18M in the first fiscal year; Lucent Network Technologies and Nortel Networks.
In addition to being the first to offer a comprehensive “5G for Business” portfolio, Cradlepoint offers partners a 5G for Enterprise Branch specialisation program. This recently introduced program gives partners a competitive advantage as trusted advisors in the rapidly emerging market for4G and 5G WAN edge solutions while also helping them build a profitable Wireless WAN practice.
Throughout 2021, Cradlepoint will continue to invest in partner platforms, tools, training and marketing support.
To learn more about Cradlepoint’s partner program, visit cradlepoint.com/partners/for-partners.
** Speech by Minister for Communications and Information S Iswaran, at the Ministry Communications and Information Committee of Supply Debate on 2 March 2021 https://www.mci.gov.sg/pressroom/news-and-stories/pressroom/2021/3/speech-by-minister-s-iswaran-at-mci-cos
Cradlepoint is a global leader in cloud-delivered 4G and 5G wireless network edge solutions. Cradlepoint’s NetCloud™ platform and cellular routers deliver a pervasive, secure, and software-defined Wireless WAN edge to connect people, places, and things – anywhere. More than 25,000 businesses and government agencies worldwide, including many Global 2000 organisations and top public sector agencies, rely on Cradlepoint to keep mission-critical sites, points of commerce, field forces, vehicles, and IoT devices always connected. Cradlepoint was founded in 2006, acquired by Ericsson in 2020, and operates today as a standalone subsidiary within Ericsson’s Business Area Technologies and New Businesses. Cradlepoint headquarters is in Boise, Idaho, with development centres in Silicon Valley and India and international offices in the UK and Australia. www.cradlepoint.com