Melbourne, Australia – July 27, 2023 – Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network solutions, today announced significant updates for Managed Service Providers (MSPs) across the Asia Pacific region. The newly redesigned Cradlepoint MSP Partner Program is tailored to fit the unique needs of the MSP Partner business model. With features designed to enable MSPs to build and run a robust service, Cradlepoint’s MSP Program will help partners take advantage of this rapidly growing market.
Organisations across industries increasingly turn to wireless solutions, such as 5G, to deliver agile, secure, and reliable wide-area network (WAN) connectivity. Gartner believes that the year of “wireless value realisation” is upon us, with 50% of enterprise wireless endpoints expected to use networking services that deliver additional capabilities beyond communication by 2025. This rapidly growing market underscores a significant opportunity for Cradlepoint and its partners to expand their Wireless WAN leadership, particularly regarding MSPs leveraging Cradlepoint’s NetCloud Service and portfolio of fixed sites, mobile, and IoT cellular routers.
“Cradlepoint, a clear leader in 4G/5G for business, has played a major role in the success of Wevo and our managed Wireless WAN (WWAN) solutions for enterprises over the past 5 years. Cradlepoint solutions coupled with world-class support ensure that we can deliver the highest level of availability, resilience and performance for our customers,” said Paul Chakour, Director of Technology & Innovation, Wevo..
“Leveraging tools like NetCloud Manager have proved invaluable as we’re able to provide Zero Touch Provisioning as well as pro-actively manage customer networks from performance optimisation through to configuration and firmware management. Having access to tools like Cradlepoint University (CPU) also gives our team the ability to continually up-skill, while Cascade offers a comprehensive tool that our sales and marketing teams can leverage for campaign, deal and subscription management. We are excited for the release of MSP specific extensions to these tools, which will further benefit our engagement with Cradlepoint and our customers, and offer us services more closely aligned to our MSP offerings,” Chakour added.
"Our customers rely on our managed service offerings to streamline IT network operation costs and achieve greater visibility and flexibility in their network infrastructure. As a leading provider, we recognise the importance of staying current with new technologies, and our partnership with Cradlepoint has opened up new revenue streams in both infrastructure and applications. By leveraging Cradlepoint solutions, managed by NetCloud Manager, we are able to deliver networks that offer unparalleled speed of deployment, enhanced reliability, and advanced security features. Together, we are empowering businesses with cutting-edge wireless infrastructure solutions,” said Luke Wadeson, Head of Managed Services and Solutions, Exceed ICT.
Specific new enhancements include:
In addition to these enhancements, Cradlepoint will develop an “MSP Playbook,” set to launch in the second half of this year. As part of the playbook, partners will receive guidance on their market opportunity, use cases and success stories, marketing, sales, training support, and a full program review. The Playbook is designed to support MSPs further as they work with Cradlepoint to create and deliver managed networking and cloud-based services as key components in their offerings.
“5G is an essential WAN infrastructure, and we are seeing firsthand how our partners are leveraging the technology to enable agile and secure connectivity for their customers while creating new market opportunities for their own business,” said John Boladian, vice president of partner sales, Asia Pacific at Cradlepoint. “We are "all channel, all the time,” meaning our partners are an extension of our company. As our channel program has grown globally, we have listened and worked with our partners to evolve and enhance our programs, including this very important step of supporting their managed service offerings.”
To learn more about the Cradlepoint MSP Partner Program, please visit: https://cradlepoint.com/partners/for-partners/service-provider-partners/
Cradlepoint enables the freedom to connect people, places, and things that drive more experiences, more ways to work, and better business results — anywhere. The company is a pioneer in Wireless WAN, offering advanced 4G and 5G routers and adapters — controlled through Cradlepoint NetCloudTM. Enterprise businesses and public sector agencies rely on Cradlepoint and its Cellular Intelligence to build a reliable, secure network wherever they need it, connecting fixed and temporary sites, vehicles, IoT devices, and remote employees. Headquartered in Boise, Idaho, Cradlepoint is a wholly owned subsidiary of Ericsson (NASDAQ: ERIC) and part of their Business Area Enterprise Wireless Solutions. It has international offices in Asia Pacific, Canada, Europe, India, and Latin America. www.cradlepoint.com