Toronto, Ontario — Mar. 7, 2023 — Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network solutions, today announced significant updates for Managed Service Providers (MSPs) at this year's North American Partner Summit in Austin, Texas, March 7-8. To bolster the managed service provider (MSP) experience, Cradlepoint will expand its current offerings as part of the existing Cradlepoint Partner Program, including enhancing NetCloud functionality and licensing benefits, specialized support, and the development of an “MSP Playbook.”
Organizations across industries increasingly turn to wireless solutions, such as 5G, to deliver agile, secure, and reliable wide-area network (WAN) connectivity. Gartner believes that the year of “wireless value realization” is upon us, with 50 per cent of enterprise wireless endpoints expected to use networking services that deliver additional capabilities beyond communication by 2025. This rapidly growing market underscores a significant opportunity for Cradlepoint and its partners to expand their Wireless WAN leadership, particularly regarding MSPs leveraging Cradlepoint’s NetCloud Service and portfolio of fixed sites, mobile, and IoT cellular routers.
Customers leverage managed services to cut IT costs and stay current with new technologies. In response, MSP customers rely on Cradlepoint solutions, managed by NetCloud Manager, to meet growing needs. Cradlepoint is introducing a new flexible subscription model, allowing MSPs to control their customer lifecycle and bolstering profitability while rewarding partners for their performance and loyalty through future lead generation capabilities.
Specific new enhancements include:
In addition to these enhancements, Cradlepoint will develop an “MSP Playbook,” set to launch in the second half of this year. As part of the playbook, partners will receive guidance on their market opportunity, use cases & success stories, marketing, sales, training support, and a full program review. The Playbook is designed to support MSPs further as they work with Cradlepoint to create and deliver managed networking and cloud-based services as key components in their offerings.
5G is an essential WAN infrastructure, and we are seeing firsthand how our partners are leveraging the technology to enable agile and secure connectivity for their customers while creating new market opportunities for their own business, we are ‘all channel, all the time,’ meaning our partners are an extension of our company. As our channel program has grown globally, we have listened and worked with our partners to evolve and enhance our programs, including this very important step of supporting their managed service offerings.”
Tony Puopolo, vice president of MSP sales, Cradlepoint
To learn more about the Cradlepoint Partner Program with the new MSP entitlements that will launch in Q3 2023, please visit: Cascade or https://cradlepoint.com/partners/for-partners/resell-partners/.
Cradlepoint enables the freedom to connect people, places, and things that drive more experiences, more ways to work, and better business results — anywhere. The company is a pioneer in Wireless WAN, offering advanced 4G and 5G routers and adapters — controlled through Cradlepoint NetCloudTM. Enterprise businesses and public sector agencies rely on Cradlepoint and its Cellular Intelligence to build a reliable, secure network wherever they need it, connecting fixed and temporary sites, vehicles, IoT devices, and remote employees. Headquartered in Boise, Idaho, Cradlepoint is a wholly owned subsidiary of Ericsson (NASDAQ: ERIC) and part of their Business Area Enterprise Wireless Solutions. It has international offices in Asia Pacific, Canada, Europe, India, and Latin America. www.cradlepoint.com
