Melbourne, Australia – December 06, 2021 – Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless edge solutions, today announced an expansion of its strategic partnership with Optus Enterprise to solve connectivity challenges with 4G and 5G cellular solutions, as more customers embrace wireless wide-area networking (Wireless WAN). The partnership enables Optus Enterprise to sell the Cradlepoint NetCloud Service and portfolio of wireless edge solutions for branch, mobile, and IoT networks.
Optus Enterprise is delighted to expand our partnership with Cradlepoint to address our customers’ needs for ‘plug and play’ data connectivity on our 4G and 5G mobile network. As Optus expands our 5G network, this partnership will offer customers the ability to take advantage of the portability, resilience, and streamlined router management offered through a Cradlepoint and Optus Enterprise partnership.”
Zorawar Singh, Head of Core Product at Optus Enterprise
Cradlepoint already has solutions certified on the Optus network for branch, mobile, and IoT use cases, and Optus Enterprise is working with the company's 5G solutions in customer trial settings. As businesses adopt a wireless-first approach, Cradlepoint's enterprise DNA and the Optus cellular network ensure secure and reliable primary, hybrid, and failover connectivity.
We are delighted to be partnering with Optus Enterprise to bring Wireless WAN solutions to enterprise customers across Australia. Optus understands that the needs of business customers and their IT teams differ significantly from consumers when it comes to manageability, security, and reliability. Additionally, Optus Enterprise looks to bring Cradlepoint's ‘5G for Business' solutions to the market.”
Nathan McGregor, Senior Vice President APAC, Cradlepoint
Initially, Optus Enterprise will offer the following Cradlepoint’s 5G for business solutions:
The Australian Wireless WAN market continues to grow as organisations modernise their infrastructure in the wake of the pandemic. 5G is set to further accelerate the adoption of Wireless WAN in the enterprise, as businesses look to take their applications to remote branches and into vehicles.”
Foad Fadaghi, Managing Director & Principal Analyst, Telsyte
In research conducted by Telsyte with Australian companies last year, while 45% of surveyed companies are already using 4G for WAN connectivity, 73% expect to see increased demand for cellular to support agile business decisions and strategies this year. Additionally, 46% of organisations surveyed use or plan to use 4G or 5G to connect vehicles, while 93% use or plan to use 4G or 5G for IoT. These results speak to a significant market opportunity for Optus and its focus on in-vehicle and IoT connectivity.
Optus Enterprise helps enterprise and government customers navigate the rapidly changing business landscape by providing integrated digital solutions designed to power performance. Thousands of Australian organisations partner with Optus Business for their Connectivity and Networking, Mobility and Collaboration, Customer Experience Services, Internet of Things and Security needs. For more than two decades, Optus has been helping organisations grow, shed inefficiencies and accelerate transformation using our network of best-in-class partners and the global expertise and resources of our parent company, Singtel, which serves more than 700 million mobile customers around the world. Learn more at optus.com.au/enterprise.
Cradlepoint is a global leader in cloud-delivered 4G and 5G wireless network edge solutions. Cradlepoint’s NetCloud™ platform and cellular routers deliver a pervasive, secure, and software-defined Wireless WAN edge to connect people, places, and things — anywhere. More than 28,500 businesses and government agencies worldwide, including many Global 2000 organisations and top public sector agencies, rely on Cradlepoint to keep mission-critical sites, points of commerce, field forces, vehicles, and IoT devices always connected. Cradlepoint was founded in 2006, acquired by Ericsson in 2020, and operates today as a standalone subsidiary within Ericsson’s Business Area Technologies and New Businesses. Cradlepoint is headquartered in Boise, Idaho, with development centres in Silicon Valley and India with international offices in Asia Pacific, Canada, Europe, and Latin America. www.cradlepoint.com.
