BOISE, Idaho — March 9, 2021 — Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions, today announces new partner leadership hires and increasing investment in its partner programs and platforms as part of its global expansion strategy.
Businesses of all sizes increasingly turn to LTE broadband solutions to deliver agile, secure, reliable wide-area network (WAN) connectivity. The emergence of 5G is only accelerating this shift. At the same time, the global pandemic has accelerated digital transformation as organizations implement new strategies to drive revenue and serve customers based on wireless connectivity that is instantly deployable anywhere you can get a cellular signal. This rapidly growing market represents a promising opportunity for partners globally and an opportunity for Cradlepoint to expand its Wireless WAN leadership based on its NetCloud Service and portfolio of branch, mobile, and IoT cellular routers.
Cradlepoint has hired several industry-recognized channel leaders in recent weeks, deepening its partner expertise and resources. These hires include:
The new team members join seasoned and proven leaders including Tony Puopolo who leads the service provider and integrator practice and John Nye, who launched Cradlepoint’s Global Technology Alliance Program last year.
In addition to being the first to offer a comprehensive "5G for Business" portfolio, Cradlepoint offers partners a 5G for Enterprise Branch specialization program. This new program gives partners a competitive advantage as trusted advisors in the rapidly emerging market for 5G WAN solutions while also helping them build a profitable Wireless WAN practice.
Throughout 2021, Cradlepoint will continue to invest in partner platforms, tools, training, marketing support, and more.
"Bringing best-in-class products to market is only possible with a best-in-class channel and a world-class partner program that brings them all together," says Eric Purcell, SVP, Global Partner, and Alliances at Cradlepoint. "To accelerate LTE and 5G Wireless WAN adoption and support our growth plan, we are making significant investments in people, programs, and platforms. Investments include new platforms that make Cradlepoint easier to do business with, helping our partners get 5G training and deliver a Wireless WAN practice, and hiring experienced distribution and partner marketing and sales leaders that can deliver an immediate impact."
To learn more about Cradlepoint's partner program, visit cradlepoint.com/partners/for-partners
Cradlepoint is a global leader in cloud-delivered 4G and 5G wireless network edge solutions. Cradlepoint's NetCloud™ platform and cellular routers deliver a pervasive, secure, and software-defined Wireless WAN edge to connect people, places, and things — anywhere. More than 25,000 businesses and government agencies around the world, including many Global 2000 organizations and top public sector agencies, rely on Cradlepoint to keep mission-critical sites, points of commerce, field forces, vehicles, and IoT devices always connected. Cradlepoint was founded in 2006, acquired by Ericsson in 2020, and operates today as a standalone subsidiary within Ericsson's Business Area Technologies and New Businesses. Cradlepoint is headquartered in Boise, Idaho, with development centers in Silicon Valley and India and international offices in the UK and Australia. www.cradlepoint.com
