Constant Improvement Constant Innovation

I talked in an earlier post (Creating More and Better Customer Connectivity Options) about how Cradlepoint works hard to give our customers numerous connectivity choices. We’re also making improvements to the physical router hardware to make sure our products deliver durable, business-class performance. These improvements include metal construction, shock and vibe ratings, extended temperature and humidity ranges and rack mount kits. We’ve combined these improvements with the ability to centrally control our devices through NetCloud Manager. The result has been the ability of organizations like New York City’s Metropolitan Transit Authority and San Francisco’s Golden Gate Bridge, Highway and Transportation District to be able to provide wireless connectivity to millions of commuters. We’re always working to make our product more robust in challenging installations like school buses and commercial coaches. We’ve written a white paper on best practices to help assure reliable operation. We also realize that various circumstances may lead to non-optimal installations and we work to anticipate those situations and be as “fool proof” as possible. You might wonder if Cradlepoint is targeting these kinds of niche applications or specifically the transportation industry. The fact is that as public and private transportation companies hear about what our solutions can do for them, they seek us out, do trial testing and then move forward with a roll-out. So we’re being pulled by force of gravity into more and more industry sectors. Our robust and versatile products will continue to make inroads into new markets by virtue of our product design intent. Regardless of what industry is using our products, we will continue to build solutions that operate beyond our specifications. The fact is that we tend to spec things conservatively: our products continue to operate beyond our specs—typically better than a competitor with a wider specification than ours. We make sure we outperform our own specs because when we tell a customer that our product is going to work, we know it will exceed their expectations.