In recent blog posts, we’ve talked about advancements in technology that are creating the “Internet of Things”—a paradigm where humans talk to machines—and machines talk to machines. Where each device is uniquely identifiable; where the interaction between people and machines creates unprecedented amounts of data, helping businesses run faster and smarter, people to live more comfortable lives, and human knowledge to grow. (See "Is LTE the Winner? Follow the Money”, “Whatever Happened to WiMax?” and “LTE + Cloud Computing + X = The Age of Wireless Connectivity.”)
Add one more technological development to the rise of LTE and cloud computing and we reach a tipping point that leads to this age of ubiquitous computing. This last development is mobility—not in the sense of smart phones, rather how companies leverage mobile technologies to gain a competitive edge in the marketplace.
San Francisco-based Bauer’s Transportation is one such company. Not long ago, Bauer’s job was to get people from Point A to Point B. It had a proud tradition in the Bay Area. But in many ways it was just another shuttle company. As Silicon Valley bloomed again in the mid-2000s, Bauer noticed that the people riding its shuttles weren’t just sitting back looking out the window. They were working—or trying to work.
Bauer did some research, discovered wireless routers, and installed them in their fleet. The company now calls itself Bauer’s Intelligent Transportation, sets the trend for mobile wireless access, and is the first choice for companies such as Oracle, Apple, and Facebook. Employees from these and many other South Bay hi-tech companies now have reliable wireless access all the way to and from work.
Progressive Insurance innovated to make its claims adjusters completely mobile. Pop-up retail was born. Food trucks proliferated. Stores installed in-store guest WiFi. Digital signage. Kiosks.
And in order to power these new technologies, companies turn to Cradlepoint for highly secure, highly available solutions in their stores or vehicles to create “overlay networks.” These easy-to-establish networks parallel existing, traditional networks. They can be established just to carry sensitive credit card data, to implement in-store digital signage or to run a store’s wireless inventory management—all without encroaching on the legacy network.
The “Internet of All Things” promises a veritable cornucopia of new services and applications that will give businesses unprecedented access to new applications and services. Cradlepoint’s goal is to give companies the technology they need to take full advantage of this conversion to LTE, cloud computing, and mobility.