Comprehensive retail solutions like cloud-managed networks, custom security policies, and temporary networks save time and sanity in busy stores
Following the busiest retail selling seasons, discussions of company performance and improvements for the future will often center on technology in retail stores, and for CIOs, that means evaluating the performance of the network that keeps those technologies connected.
Changing demands in the retail industry require a new approach to networking. Companies that excel will adopt solutions that scale, that reduce complexity, and that offer the ability to “consume-as-a-service” rather than requiring a “build-your-own” approach. Most importantly, the retailers that adjust to the need for a network that expands, contracts, and changes with business needs will find cost savings while enhancing the customer experience.
Combined with hybrid WAN, air-gapped networks, and network failover solutions, retailers are primed to meet constantly evolving business needs and accommodate the increased traffic generated at the network’s edge when store traffic is at its peak. Keep reading for additional ways to get the most out of Wireless WAN for retail stores.
Comprehensive retail solutions include cloud-managed networks
A cornerstone to achieving an agile, scalable network, cloud-delivered network management software allows companies to greatly reduce expenditures required to keep the network up and running. Centralized cloud management platforms are crucial to companies with dozens, hundreds, or even thousands of locations because they allow companies to add more locations and more technologies to the network without incurring a proportionate increase in expenditures dedicated to management.
Cloud network management systems can help IT teams to deploy, manage, and troubleshoot networks from a remote central location. Retailers can achieve zero-touch deployment at new locations — someone must simply plug in the router while all configuration and updates can be deployed remotely. Following deployment, cloud management allows for real-time monitoring of device status while proactive alerts help optimize network uptime and deal with issues as soon as they begin — not when they’re noticed by on-site staff.
Truck rolls to locations for troubleshooting and routine updates become incredibly expensive and, thanks to cloud management, are now an unnecessary expense.
Explore our retail infographic to see how LTE and 5G can improve operations and customer experience with advanced retail technology.
Custom WAN edge security improves Internet access efficiency in stores
Given the widespread adoption of technology in retail stores including cloud applications, most traffic at the network’s edge today is headed to the Internet. Companies need to achieve the same level of control — and confidence — in securing this traffic, without impacting the end-users’ experience.
Legacy hardware-based security solutions are simply not a scalable approach to securing direct-to-Internet traffic. In addition to the cost of installing additional hardware at every retail location, on-premises security requires on-premises management and updates — a costly prospect. These solutions typically all require their own discrete management tools (many of which rely heavily on command-line interfaces) and consequently, both time and expertise are required to manage each location on the network.
In contrast, cloud-delivered network edge protection allows IT teams to set and manage security policies in the cloud and deliver these policies uniformly to each retail location, user, or device without the need for on-site management. Traffic at the network’s edge can go directly to the Internet, instead of being routed back through security solutions housed at the company data center, allowing retail employees to work more efficiently and assist customers more quickly.
Day 1 connectivity for pop-ups and kiosks provide flexibility in retail
Retailers use store within a store strategies, kiosks, and other temporary networks for several reasons: they offer the opportunity to gain exposure to new audiences, help with line-busting, and support efforts to create a frictionless buying experience. Provisioning the connectivity for pop-up locations and kiosks can be expensive; further, retailers are subject to the timelines of Internet Service Providers (ISPs).
With cellular broadband connectivity, retailers can deploy new locations or kiosks immediately. Retailers can either eliminate the need to provision wired connectivity or transition the LTE or 5G link to act as failover following the installation of wired primary service. With cellular broadband and day-1 connectivity solutions, retailers can achieve instant Internet — there’s simply no need to delay the opening of a new location or kiosk due to an ISP or lack of technology in retail stores.