Guidance
Logo copy page link
Version 1.0.0
Ericsson logo usage
The Ericsson logotype comes in three versions: the full lockup (Econ + wordmark), both vertical and horizontal versions, and the “Econ.”
Vertical lockup
The full lockup is our most recognizable brand asset and the preferred lockup as it gives more prominence to the Econ than the horizontal lockup.
Horizontal lockup
Use the horizontal lockup in contexts where a limitation of space prevents the use of the vertical lockup.
Econ
The simplest expression of the Ericsson brand. Use only when the full company context has been previously established by the formal lockups.
Minimum clear space
The recommended clearance area is equal to the height of the Econ in all directions.
Color
Black and white are the only color variations allowed for the logo.
Minimum size
- Vertical logo — The minimum height of the vertical logo is 15mm in print and 34px in digital.
- Horizontal logo — The minimum height of the horizontal logo is 5mm in print and 16px in digital.
- Econ — The minimum height of the Econ is 5mm in print and 16px in digital environments.
Download Ericsson logos
Basic dos and don’ts
Product logos
There are two main products lines that fall under the master brand of Ericsson for the Enterprise Wireless business area:
- Ericsson Cradlepoint
- Ericsson NetCloud
Note: There will not be a unique logo for either of these products; Ericsson does not use logotypes for offerings, products, teams, divisions, or specific events.
For guidance on applying names in the above examples to visual elements, please make a request from the brand team.
Referencing Ericsson Enterprise Wireless
Our business area designation Ericsson Enterprise Wireless is not a brand and does not have a unique logo.
- When using “Enterprise Wireless” with the Ericsson logo, an ample amount of separation must appear between the two elements to avoid looking like a logo treatment.
- For guidelines on how to use our division name, please refer to company names and solution descriptions.
For assistance on how to use the Ericsson lockup with any subtext, please seek guidance from the brand team.
Co-Marketing
For guidance on how to represent the Ericsson logo with a partner logo, see Partner Co-Marketing.
February 11th, 2025
