Company name usage copy page link

Ericsson is the name of our company. However, for enterprise-related communications, use terms like “enterprise wireless solutions” to describe the solutions that our division of the company provides. Only use the term “Ericsson Wireless Enterprise Solutions” for formal references to our organizational entity.

Ericsson

This is the name of the company that we work for.

Ericsson Enterprise Wireless Solutions

This is the organizational name of our division within Ericsson. You will find this capitalized title as the name of our social media channels and in our email signature lines, to quickly explain that our organizational entity does specific work within the broader Ericsson company.

Usage guidelines:

• For formal communication, our business name can be shortened to “Enterprise Wireless” after the full context of Ericsson Enterprise Wireless Solutions has been referenced.
• DO NOT USE an acronym for our external division name.
• DO NOTE USE Ericsson Enterprise. This is an entity that is larger than just our division.

Example — written explanation:

Ericsson Enterprise Wireless Solutions, a business area within Ericsson, delivers various products, including Cradlepoint routers and NetCloud software. These enterprise wireless solutions help organizations innovate, operate, and grow anywhere.

Example — phone conversation:

“Hi, I’m Joe. I’m with the Enterprise Wireless Solutions division at Ericsson.”

(Ericsson) enterprise wireless solutions

This term refers to our specific domain within Ericsson’s enterprise offerings. “Ericsson” does not need to be included on every reference, especially if the company name has already been established within the copy.

Example — press release:

(Headline) — Ericsson’s 5G-Optimized NetCloud SASE Secures Agile Enterprises

(Lead Paragraph) — Ericsson launched its single-vendor Secure Access Service Edge (SASE) solution, NetCloud SASE. This enterprise wireless solution integrates cellular-centric SD-WAN and security into a fully unified solution. The cloud-delivered platform enables lean IT teams to provision true zero-trust networks in as little as 6 minutes.

Product-level names

We have 3 main product lines that fall under the Enterprise Wireless offering:

1. Ericsson Cradlepoint: the name of our WWAN routers. For customers who know us as a router company, incorporating the Cradlepoint name into our routers helps maintain familiarity and ease the transition to the Ericsson brand.
2. Ericsson NetCloud: the name our software
3. Ericsson Enterprise 5G: the name of our private networks solution

These are the formal names of our products and must be referenced in their full format before omitting the master brand name to ensure proper brand positioning.

See more information and usage examples in the Glossary

Antennas and accessories

Our antennas and accessories and often paired with our WWAN hardware, but do not receive the Cradlepoint product-level name. For example, the MC20BT Bluetooth^® wireless technology accessory is simply called the Ericsson MC20BT, not the Ericsson Cradlepoint MC20BT and a cellular antenna is called an Ericsson Cellular Antenna.

Internal-only names

Business Enterprise Wireless Solutions (BEWS)

This is the name of our division within Ericsson. The acronym “BEWS” should only be used internally.