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What they are

Key visuals are branded graphics that help tell stories in a clear, recognizable way. They simplify complex ideas and bring consistency across Ericsson materials.
 

Types of key visuals

Econ key visuals

  • Playful interpretations of the Econ.
  • Best for introducing the Ericsson brand broadly.

Theme key visuals

  • Flexible graphics beyond Econ geometry.
  • Used for product launches, campaigns, events, or concept-specific topics.

Enterprise digital fabric

  • Unique to Enterprise Wireless.
  • Use when photography isn’t suitable.

Download the Enterprise digital fabric*

Angles of use

Both Econ and Theme key visuals are available in three angles for flexibility:

  • Wide → Best for intros with short headlines.
  • Detail → Works well as dividers or with medium-length text.
  • Macro → Provides subtle backgrounds for longer text.
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*This asset is intended for screen use. Please request a large format for print from the design team via the request form.

Where to apply key visuals

Key visuals can add richness to all forms of content:

  • PowerPoint presentations
  • Videos
  • Online banners
  • Social Media
  • .com
  • Reports
  • Events
  • Product launches or campaigns

Do’s and don’ts

  • Yes:Choose the right visual for the need (Econ, theme, or digital fabric)

  • Yes:Use hi-res details for impact

  • Yes:Ensure legibility — especially around Econ curves

  • No:Don’t use key visuals behind graphs, text-heavy slides, or highlight boxes

  • No:Don’t modify (rotate, stretch, recolor, deconstruct)

  • No:Don’t use AI to recreate them

  • No:Don’t combine multiple key visuals or mix with product photography

Last Update
August 28th, 2025

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