Partner co-marketing copy page link
Collaborative marketing with joint promotional efforts expands our market presence, increasing awareness and reach.
When creating co-marketing assets, start with the question:
“Who takes lead of the activity?”
01. When Ericsson leads
Q. Are the channels primarily Ericsson channels?
Q. Are Ericsson stakeholders being targeted?
A. If the answer is yes to either question, the assets should be in line with the Ericsson corporate branding and identity.
Checklist for using the Ericsson logo with Ericsson lead:
See full Ericsson logo guidelines.
Yes:The Ericsson logo should read first and partner logo is placed secondary.
Yes:Always use the Ericsson logo with full wordmark.
Yes:Always make sure that our logo is given enough clear space. The logos should be clearly separated.
Primary logo lockup
The primary lockup options shown below are the preferred options to be used for the majority of partnerships.
Alternative text version
At times when using the logo of a partner is not suitable, e.g. when the co-marketing activity involves multiple partners or space is limited, a text version may be used (see far right option below).
Alternative horizontal logo lockup
When a vertical logo lockup would render the Ericsson and partner logo too small, a horizontal lockup may be used instead.
Secondary alternative
The secondary alternative is only used in exceptional cases when the partnership is deemed of strategic importance.
Minimum clear space
The minimum clearance space is equal to 1/3 of the econ height. This also defines the distance between the partnering logos and byline. (Click on each thumbnail below to see all guide formats.)
Examples:
02. Partner leads
Q. Are the channels primarily the partners channels?
Q. Are partner stakeholders being targeted?
A. If the answer is yes to either question, the assets should be in line with the partner branding and identity. Ericsson can put restrictions on how our brand is exposed, but ultimately it’s the other party who’s in charge of deciding the layout, the channels used and who to target.
Checklist for using the Ericsson logo with partner lead:
Yes:The partner logo should read first with the Ericsson logo placed secondary.
Yes:Use the vertical logo with Ericsson wordmark.
Yes:Always make sure that our logo is given enough clear space. The logos should be clearly separated.
03. Mutual lead
In the case of a mutual lead, the brands should be represented as equals. Joint co-branding assets are created together with the respective partner or partners and are therefore unique and adapted to the specific needs and situation.
Checklist for using the Ericsson logo with partner lead:
Yes:Both logos should be used with equal prominence (based on equal visual weight)
Yes:The logos should be clearly separated
Yes:Typefaces, colors and other brand identity carriers should be neutral. For example, Arial can be used as typeface as it’s an universally available typeface that carries little or none brand association.
Examples:
Byline options
The byline can be adapted to the partnership and co-branding activity. Here are a few possible examples:
- In partnership with
- Powered by
- In collaboration with
- Based on
- Lead technology partner
To get the correct size of the byline, type “Ericsson” and scale to fit within the Econ. Always center align.
May 15th, 2025
