Product-level names copy page link

We have 3 main product lines that fall under the Enterprise Wireless offering:

  1. Ericsson Cradlepoint: the name of our WWAN routers. For customers who know us as a router company, incorporating the Cradlepoint name into our routers helps maintain familiarity and ease the transition to the Ericsson brand.
  2. Ericsson NetCloud: the name our software
  3. Ericsson Enterprise 5G: the name of our private networks solution

These are the formal names of our products and must be referenced in their full format before omitting the master brand name to ensure proper brand positioning.

See more information and usage examples in the Glossary

  • Yes:Ericsson Cradlepoint router (first reference)

  • No:Cradlepoint router (second reference)

  • No:Ericsson Enterprise Wireless router (incorrect usesage)

  • Yes:Ericsson NetCloud / Ericsson NetCloud Service / Ericsson NetCloud Manager (first reference)

  • Yes:NetCloud Service / NetCloud Manager (second reference)

  • No:Ericsson Enterprise Wireless NetCloud (incorrect usesage)

  • No:Cradlepoint NetCloud (incorrect usesage)

  • No:NetCloud by Cradlepoint (incorrect usesage)

Antennas and accessories

Our antennas and accessories and often paired with our WWAN hardware, but do not receive the Cradlepoint product-level name. For example, the MC20BT Bluetooth® wireless technology accessory is simply called the Ericsson MC20BT, not the Ericsson Cradlepoint MC20BT and a cellular antenna is called an Ericsson Cellular Antenna.

  • Yes:Ericsson [Accessory Name]

  • No:Ericsson Cradlepoint [Accessory Name]

Last Update
June 27th, 2025

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