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Version 1.0.1

Ericsson Hilda

Ericsson Hilda is the Ericsson bespoke typeface, subtly anchored in our company’s roots and tailored to the needs of the digital world. Optimized for our GUI environments, Ericsson Hilda puts functionality and clarity at the forefront. By expressing technical expertise and ease of use, Ericsson Hilda builds trust through product interactions, digital semantics and behavior.

Ericsson Hilda is a versatile brand asset — modern, humanist typeface crafted for technical functionality and screen proficiency, yet timeless and friendly.

 

Download the Ericsson Hilda font

Download font Cradlepoint employees only — requires authentication

Basic dos and don’ts

Casing

  • Yes:Use sentence case for headings

  • Yes:Capitalize proper nouns

  • No:Don't Use Title Case OR UPPER CASE TYPOGRAPHY

  • No:Don't capitalize common nouns (for example, a technology area on a larger level without naming a product)

Emphasis

  • Yes:Highlight important text with font weights, like bold

  • No:Highlight important text with colored text or use italics for emphasis

  • Yes:Use black or white text for maximum readability and contrast

  • No:Don't use colored text (including gray), except blue as a link in digital communications

  • Yes:Use 100% opaque text

  • No:Don't use transparent typography

Alignment

  • Yes:Align copy left (preferred) or centered when appropriate

  • No:Align copy right OR justify body copy or headlines

Background contrast

  • Yes:Provide enough contrast between text and a background to be accessibility-minded

  • No:Don't use typography over photography or a background that reduces legibility

Arial

There are cases when usage of Ericsson Hilda isn’t possible. For languages not yet supported by Ericsson Hilda and for platforms and devices where it is unavailable, a fallback typeface should be used.

Last Update
June 11th, 2025

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