Guidance

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Version 1.0.0

Cradlepoint Logo

The 2-color version of the Cradlepoint logo lockup is the primary version. Use the “sunrise and charcoal” version on white/light backgrounds, and the “sunrise and white” version on black/dark backgrounds. When restricted to only using black and white, the all black logo lockup should be used on white backgrounds, and the all white logo lockup should be used on black backgrounds.

 

Tagline

“Connect Beyond” is the official tagline for the Cradlepoint brand, and can be paired with the logo lockup as shown below.

 

Use of Signal Mountain

The Cradlepoint brandmark and wordmark must always be used together and never separate. Our identity is stronger when these two elements are seen in tandem.

In rare instances, the symbol is permitted to be used singularly if the full logo is also visible on the asset. (Example: apparel).
Download Cradlepoint logos Cradlepoint employees only — requires an SSO authentication

Cradlepoint + Ericsson Logo Usage

The following logo combinations have been approved for usage together by Cradlepoint and Ericsson.  The Connect Beyond tagline is not to be used in combination with the Ericsson logo or econ. Choose the correct logo orientation based on the space in which the logo is being placed.

Note: Per Ericsson brand guides, the Ericsson econ and typography must have clear space equal to 1/3 the size of the econ on the top, sides, and bottom.
Download Cradlepoint + Ericsson logos Cradlepoint employees only — requires an SSO authentication

‘Part Of’ Ericsson Logo Usage

This mark may be used when 1) Cradlepoint branding is clearly present and 2) the logos are not used together in lockup. Ample space must separate the two distinct brands.

Download Ericsson logos Cradlepoint employees only — Requires an SSO authentication

Regional Usage

All regions should use the “Cradlepoint Part of Ericsson” logo lockup exclusively.


Usage Guidelines

Below are examples of what not to do when applying the Cradlepoint logo to assets and proper clear space and minimize size requirements to ensure optimal legibility and visual impact of the logo..


Product Logos

 

NetCloud by Cradlepoint

Important note: the NetCloud by Cradlepoint logo appears in all lowercase letters to match the main Cradlepoint brand, however, when typeset the N and C remain capitalized. Example: NetCloud

The 2-color (charcoal and river) NetCloud logo lockup is the primary version. Use this version on white/light backgrounds. When restricted to only using black and white, the all black logo lockup should be used on white backgrounds, and the all white logo lockup should be used on black backgrounds.

The NetCloud infinity cloud follows the same color guidelines. (A white econ is also available for download in the link below.)

Download NetCloud logos Cradlepoint employees only — requires an SSO authentication

Cradlepoint University

The 2-color version of the CPU logo lockup is the primary version. Use the charcoal and sunrise version on white/light backgrounds, and the white and sunrise version on black/dark backgrounds. When restricted to only using black and white, the all black logo lockup should be used on white backgrounds, and the all white logo lockup should be used on black backgrounds.


Cradlepoint Connect

The 2-color version of the Connect logo lockup is the primary version. Use the charcoal and sunrise version on white/light backgrounds, and the white and sunrise version on black/dark backgrounds. When restricted to only using black and white, the all black logo lockup should be used on white backgrounds, and the all white logo lockup should be used on black backgrounds.

Download Connect logos Cradlepoint employees only — requires an SSO authentication

Cradlepoint Cascade

The 2-color version of the Cascade logo lockup is the primary version. Use the charcoal and sunrise version on white/light backgrounds, and the white and sunrise version on black/dark backgrounds. When restricted to only using black and white, the all black logo lockup should be used on white backgrounds, and the all white logo lockup should be used on black backgrounds.

Download Cascase logos Cradlepoint employees only — requires an SSO authentication
Last Update
January 25th, 2023

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