Guidance

Color copy page link

Color is a powerful tool. The colors a brand chooses affect how it’s perceived on a psychological level, and a carefully chosen and balanced color palette can transform and elevate the user experience.

Primary color palette

Our color palette includes four key colors: vibrant blue, balanced teal, rich purple, and warm coral.

These colors meet accessibility standards, ensuring clarity and inclusivity for all users. Designed for WCAG compliance, they enhance comprehension and create a seamless experience when paired with black or white text.

 

Evolution of Ericsson Blue

Ericsson Blue remains an important color of the Ericsson brand. It should be used strategically to guide user interactions, drawing attention to important elements, and highlighting calls to action. The clever use of blue enhances functionality and user experience ensuring key actions stand out. Be cautious to not overuse the color and “blue wash” materials.

Ericsson Blue

PMS 2175 C/U

  • RGB 17 116 230
  • CMYK 100 35 0 0
  • HTML 1174e6

Teal

PMS 2398 C/U

  • RGB 92 197 186
  • CMYK 89 0 36 21
  • HTML 5cc5ba

Purple

PMS 2665 C/U

  • RGB 151 108 244
  • CMYK 67 63 0 0
  • HTML 976cf4

Coral

PMS 709 C/U

  • RGB 230 93 106
  • CMYK 0 80 26 0
  • HTML e65d6a

Neutrals

A versatile spectrum of neutral tones brings balance and sophistication to every design. These foundational shades create a structured backdrop that enhances contrast and allows accent colors to stand out with clarity and purpose.

Black

PMS Black C / U

  • RGB 0 0 0
  • CMYK 0 0 0 100
  • HTML 000000

Ericsson Gray 1

PMS Cool Gray 11 C/U

  • RGB 36 36 36
  • CMYK 0 0 0 86
  • HTML 242424

Ericsson Gray 2

PMS Cool Gray 8 C/U

  • RGB 118 118 118
  • CMYK 0 0 0 54
  • HTML 767676

Ericsson Gray 3

PMS Cool Gray 6 C/U

  • RGB 160 160 160
  • CMYK 0 0 0 37
  • HTML a0a0a0

Ericsson Gray 4

PMS Cool Gray 4 C/U

  • RGB 224 224 224
  • CMYK 0 0 0 24
  • HTML e0e0e0

Ericsson Gray 5

PMS Cool Gray 2 C/U

  • RGB 242 242 242
  • CMYK 0 0 0 5
  • HTML f2f2f2

White

PMS White C/U

  • RGB 255 255 255
  • HTML ffffff

Extended palette

For data visualization, charts, and illustrations, we use an extended palette with tints and shades of our brand colors. These additional colors help maintain clarity, variety, and adequate contrast within graphs and illustrations.

Blue 1

PMS 2756 C/U

  • RGB 0 0 130
  • CMYK 100 52 0 60
  • HTML 000082

Dark teal

7477 C/U

  • RGB 11 45 46
  • CMYK 100 0 15 60
  • HTML 0b2d2e

Dark purple

2685 C/U

  • RGB 45 32 73
  • CMYK 100 94 0 50
  • HTML 2d2049

Dark coral

PMS 229 C/U

  • RGB 60 33 33
  • CMYK 0 100 41 58
  • HTML 3c2121

Light blue

PMS 277 C/U

  • RGB 214 226 245
  • CMYK 26 5 0 6
  • HTML d6e2f5

Light teal

PMS 573 C/U

  • RGB 189 224 225
  • CMYK 30 0 13 7
  • HTML bde0e1

Light purple

PMS 270 C/U

  • RGB 224 211 252
  • CMYK 28 26 0 0
  • HTML e0d3fc

Light coral

PMS 691 C/U

  • RGB 239 212 211
  • CMYK 0 24 8 7
  • HTML efd4d3

Yellow

PMS 7404 C/U

  • RGB 244 211 83
  • CMYK 0 7 84 0
  • HTML f4d353

Orange

PMS 165 C/U

  • RGB 230 110 25
  • CMYK 0 69 100 0
  • HTML e66e19

Red

PMS 1795 C/U

  • RGB 197 42 50
  • CMYK 0 97 80 10
  • HTML c52a32

Do’s and don’ts

  • Yes:Use the core and extended color palette to improve the effectiveness of information graphics.

  • Yes:Use blues to achieve specific design objectives.

  • Yes:Use blue as text box or text highlight color.

  • No:Don't use extended palette as text box or text highlight color.

  • No:Use colors outside the approved palette.

  • No:Apply colors to typography.

  • No:Create gradients using the brand palette.

  • No:Color our logotype or econ.

Web and digital experiences palette

Primary colors

Blue 1

  • RGB 0 0 130
  • HTML 000082

Blue 2

  • RGB 0 80 202
  • HTML 0050ca

Ericsson Web Blue

  • RGB 17 116 230
  • HTML 1174e6

Blue 3

  • RGB 72 168 250
  • HTML 48A8fa

Blue 4

  • RGB 133 204 255
  • HTML 85CCFF
Ericsson Blue vs. Ericsson Web Blue

For enhanced accessibility and better contrast, the Ericsson Web Blue is a variant that differs from the Ericsson Blue defined for print and other purposes. We use the Ericsson (Web) Blue specified on this page for all online and digital applications. Any reference to Ericsson Blue for this purpose should be interpreted as Ericsson Web Blue.

Secondary colors

In addition to the colors below, the brand neutral colors can be used in EDS, along with Ericsson White.

Red

  • RGB 250 50 50
  • HTML ff3232

Orange

  • RGB 255 140 10
  • HTML ff8c0a

Yellow

  • RGB 250 210 45
  • HTML fad22d

Green

  • RGB 15 195 115
  • HTML 0fc373

Purple

  • RGB 175 120 210
  • HTML af78d2

Ericsson White

  • RGB 250 250 250
  • HTML fafafa

Read more guidelines around EDS color usage

Last Update
March 19th, 2025

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