Color copy page link

Color is a key element that helps distinguish our brand and create a consistent experience for users. Sunrise and charcoal are the primary colors for the brand and should be combined with plenty of white space for a clean, intuitive design. To maximize visual effectiveness, supporting colors should be paired with primary colors sparingly.

Primary colors

Sunrise should be used as the primary accent color and generally only occupy between 15-20% of an overall design. It should always be used at 100% and never screened back.

Charcoal can be screened into shades as defined below.

Supporting colors

Our supporting colors help keep things fresh. When adding a supporting color — start first with River — if additional colors are needed proceed to Boise Blue and then Treetop. Frost is generally used as a neutral tone or as a sixth color for charts and diagrams.

Shades

Charcoal and Frost are the only colors that can be screened back when used as a neutral design element.

Red

Red is not part of the official color palette. It has a specific usage and should only be used to convey network failure, disconnectivity, and top-level alerts.