Guidance

Color copy page link

Version 1.0.0

Color is a key element that helps distinguish our brand and create a consistent experience for users. Sunrise and charcoal are the primary colors for the brand and should be combined with plenty of white space for a clean, intuitive design. To maximize visual effectiveness, supporting colors should be paired with primary colors sparingly.


Primary colors

 

Sunrise should be used as the primary accent color and generally only occupy between 15-20% of an overall design. It should always be used at 100% and never screened back.

Charcoal can be screened into shades as defined below.


Sunrise

PMS 2010

  • CMYK 0 35 100 0
  • RGB 255 173 0
  • HTML FFAD00
  • FHI 15-1062

Charcoal

PMS 432

  • CMYK 65 43 26 78
  • RGB 51 63 72
  • HTML 333F48
  • FHI 19-4021

Supporting colors

 

Our supporting colors help keep things fresh. When adding a supporting color &#8211 start first with River &#8211 if additional colors are needed proceed to Boise Blue and then Treetop. Frost is generally used as a neutral tone or as a 6th color for charts and diagrams.


River

PMS 3135

  • CMYK 100 0 20 0
  • RGB 0 142 170
  • HTML 008EAA
  • FHI 17-4530

Boise Blue

PMS 2935

  • CMYK 100 52 0 0
  • RGB 0 87 184
  • HTML 0057B8
  • FHI 19-4045

Frost

PMS 428

  • CMYK 10 4 4 14
  • RGB 193 198 200
  • HTML C1C6C8
  • FHI 14-4102

Treetop

PMS 347

  • CMYK 93 0 100 0
  • RGB 0 154 68
  • HTML 009A44
  • FHI 17-6153


Shades

 

Charcoal and frost are the only colors that can be screened back when used as a neutral design element

Charcoal

PMS 432

  • CMYK 65 43 26 78
  • RGB 51 63 72
  • HTML 333F48

Boise Blue

I need to be able to change these colors :(

Last Update
December 7th, 2022

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