Design, develop,
and deliver consistent
experiences.

At Cradlepoint, we are all brand stewards. Creating a consistent experience not only distinguishes us from our competitors and builds a stronger brand, but helps us to build a relationship of trust with our audience when they know what to expect. Together, let’s raise the bar and take that expectation even further with high-end design and continuous collaboration.

Guidance

Learn how to create a polished piece of content or amplify Cradlepoint brand recognition.

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Resources

Download fonts, logos, color palette, and svg icons that you can copy/paste into any document.

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Guidance

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Purpose

Our goal is to speak with authenticity to our audiences and communicate constantly changing technology with simplicity. The Cradlepoint brand hub is a tool to empower creators and help unleash our full brand potential to develop an effective Cradlepoint story.  

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Brand Foundations

The core elements of our brand are visuals that users experience consistently. We purposely integrate the full Cradlepoint logo for maximum recognition, predominately use the color “sunrise”, illustrate our technology with custom outlined icons, and amplify photography with an overlaid sketch effect that further articulates our story.

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Content

Our voice plays a huge role in strengthening our brand as well — whether spoken or written. Follow these Cradlepoint guidelines to learn the proper usage for elements like serial commas, ampersands and em dashes, when to capitalize headlines, and more.

Downloadable assets

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Brand Materials

We’ve gathered all the resources you need when creating assets for the Cradlepoint brand:

Last Update
December 13th, 2022