Cradlepoint Brand Hub
“No matter the industry, product, customer, or size, a company’s brand is it’s single most important asset. A brand is not just a logo. It’s how you interact with the world — from your customers to your employees — and it all stems from the brand.”
— Forbes 2020
Our goal is to speak with authenticity to our audiences and communicate constantly changing technology with simplicity. The Cradlepoint brand hub is a tool to empower creators and help unleash our full brand potential to develop an effective Cradlepoint story.
The core elements of our brand are visuals that users experience consistently. We purposely integrate the full Cradlepoint logo for maximum recognition, predominately use the color “sunrise”, illustrate our technology with custom outlined icons, and amplify photography with an overlaid sketch effect that further articulates our story.
Our voice plays a huge role in strengthening our brand as well — whether spoken or written. Follow these Cradlepoint guidelines to learn the proper usage for elements like serial commas, ampersands and em dashes, when to capitalize headlines, and more.