Illustration style copy page link
For designs that are heavily dependent on illustration, use stylized Cradlepoint icons with a limited color palette. Icons should follow the same rules as the iconography, including:
Yes:Icons should maintain line weight/stroke (default = 1.5 pts or scaled for large format)
Yes:Line stroke should always be charcoal at 100% saturation
Yes:Use rounded caps to line stroke
Yes:When grouping icons, all icons should be the same height
Documents types
Yes:Web ads and banners
Yes:Brochures
Yes:White papers
Yes:Infographics
Yes:E-books
Yes:Social media
No:Solution briefs
No:Success stories
No:Data sheets
No:Product briefs
No:Other technical documents
Do’s and don’ts
Do: Use a dotted sunrise circle to visually connect icons together to emphasize the story.
Do: Apply shading to the icons to provide depth. Round shapes are preferred to avoid looking to boxy.
Illustrative color guide
Limit color for enhanced iconography to the following palette:
Sunrise
PMS 2010
- CMYK 0 35 100 0
- RGB 255 173 0
- HTML FFAD00
River
PMS 432
- CMYK 100 0 20 0
- RGB 0 142 170
- HTML 008EAA
80% Charcoal
PMS 431
- CMYK 63 45 34 25
- RGB 90 105 115
- HTML 90 105 115
60% Charcoal
PMS 430
- CMYK 50 34 27 11
- RGB 123 133 139
- HTML 7B858B
40% Charcoal
PMS 429
- CMYK 38 27 27 0
- RGB 163 170 173
- HTML A3AAAD
20% Charcoal
PMS 427
- CMYK 18 12 13 0
- RGB 207 211 211
- HTML CFD3D3
Ericsson Gray 5
- CMYK 0 0 0 5
- RGB 242 242 242
- HTML F2F2F2
Accent colors
Treetop and boise blue can be used as accent colors, used in less than 20% of the illustration.
Red has a specific use and should only be used to convey network failure, disconnectivity, top-level alerts, or used with first responder iconography, as detailed in the color guide.
Treetop
PMS 347
- CMYK 93 0 100 0
- RGB 0 154 68
- HTML 009A44
Boise Blue
PMS 2935
- CMYK 100 52 0 0
- RGB 0 87 184
- HTML 0057B8
Red (alert only)
PMS 179
- CMYK 4 91 91 0
- RGB 230 60 47
- HTML E63E2F
July 11th, 2023
