Cradlepoint Brandhub

Color is a powerful tool. The colors a brand chooses affect how it’s perceived on a psychological level, and a carefully chosen and balanced color palette can transform and elevate the user experience.

Rules of engagement with the Ericsson color palette:

Lead with blue but don’t over use
Balance blue with secondary colors as it makes sense to the design
Only use shades in data visualization or more complicated need for color variation

Primary colors — Ericsson Blue

We have five primary blues, including our Ericsson Blue. The lighter and darker blues expand the tonal range to add visual variety and dynamism to the set. Blue also brings richness and distinction to our visual assets — as a guiding principle for hero photography, color blends, and digital fabric.

Ericsson Blue

Process Blue C/U

CMYK 100 25 0 0
RGB 0 130 240
HTML 0082f0

Ericsson Web Blue

RGB 17 116 230
HTML 1174E6

Ericsson Blue vs. Ericsson Web Blue

For enhanced accessibility and better contrast, the Ericsson Web Blue is a variant that differs from the Ericsson Blue defined for print and other purposes. We use the Ericsson (Web) Blue specified on this page for all online and digital applications. Any reference to Ericsson Blue for this purpose should be interpreted as Ericsson Web Blue.

Blue tints and shades

We have six accent colors that may be extended with tints (lighter), and one shade (darker), when working with graphics such as charts, diagrams and other data visualizations.

Blue 1

RGB 51 155 242
HTML 339bf2

Blue 2

RGB 102 181 244
HTML 66b5f4

Blue 3

RGB 178 216 249
HTML b2d8f9

Blue 4

RGB 0 104 191
HTML 0068bf

Secondary colors

Green

RGB 15 195 11
HTML 0fc373

Green 1

RGB 63 206 142
HTML 3fce8e

Green 2

RGB 112 219 170
HTML 70dbaa

Green 3

RGB 183 237 214
HTML b7edd6

Green 4

RGB 12 155 91
HTML 0c9b5b

Purple

RGB 175 120 210
HTML af78d2

Purple 1

RGB 191 147 219
HTML bf93db

Purple 2

RGB 206 173 226
HTML ceade2

Purple 3

RGB 232 214 242
HTML e8d6f2

Purple 4

RGB 140 96 168
HTML 8c60a8

Orange

RGB 255 140 10
HTML ff8c0a

Orange 1

RGB 253 163 83
HTML fda353

Orange 2

RGB 254 186 126
HTML feba7e

Orange 3

RGB 255 219 181
HTML ffdbb5

Orange 4

RGB 204 112 7
HTML cc7007

Yellow

RGB 250 210 45
HTML fad22d

Yellow 1

RGB 249 219 86
HTML f9db56

Yellow 2

RGB 252 226 130
HTML fce282

Yellow 3

RGB 252 242 191
HTML fcf2bf

Yellow 4

RGB 198 168 35
HTML c6a823

Red

RGB 255 50 50
HTML ff3232

Red 1

RGB ff5b5b
HTML 255 91 91

Red 2

RGB 255 132 132
HTML ff8484

Red 3

RGB 255 193 193
HTML ffc1c1

Red 4

RGB 204, 40, 40
HTML cc2828

Neutrals

Black

RGB 0 0 0
HTML 000000

Ericsson Gray 1

RGB 36 36 36
HTML 242424

Ericsson Gray 2

RGB 118 118 118
HTML 767676

Ericsson Gray 3

RGB 160 160 160
HTML a0a0a0

Ericsson Gray 4

RGB 224 224 224
HTML e0e0e0

Ericsson Gray 5

RGB 242 242 242
HTML f2f2f2

Ericsson White

RGB 250 250 250
HTML fafafa

White

RGB 255 255 255
HTML ffffff

*Ericsson white is intended UI applications and not for general design needs.