Guidance

Color copy page link

Why color matters

Color shapes how people experience our brand. A consistent palette keeps communication clear, accessible, and recognizable.

Primary color palette

  • Yes:WCAG-compliant for readability

  • Yes:Works with black or white text

Our four key colors:

Ericsson Blue

PMS 2175 C/U

  • RGB 17 116 230
  • CMYK 100 35 0 0
  • HTML 1174e6

Teal

PMS 2398 C/U

  • RGB 92 197 186
  • CMYK 89 0 36 21
  • HTML 5cc5ba

Purple

PMS 2665 C/U

  • RGB 151 108 244
  • CMYK 67 63 0 0
  • HTML 976cf4

Coral

PMS 709 C/U

  • RGB 230 93 106
  • CMYK 0 80 26 0
  • HTML e65d6a

Use of Ericsson Blue

  • Use blue to guide users — highlight key actions, important elements, and calls to action.
  • Smart use makes key steps stand out. For this reason, don’t overuse — avoid “blue washing” materials.

Neutrals

Our neutral shades (grays, blacks, and whites) create balance and structure. They provide a clean backdrop that makes our accent colors stand out.

Black

PMS Black C / U

  • RGB 0 0 0
  • CMYK 0 0 0 100
  • HTML 000000

Ericsson Gray 1

PMS Cool Gray 11 C/U

  • RGB 36 36 36
  • CMYK 0 0 0 86
  • HTML 242424

Ericsson Gray 2

PMS Cool Gray 8 C/U

  • RGB 118 118 118
  • CMYK 0 0 0 54
  • HTML 767676

Ericsson Gray 3

PMS Cool Gray 6 C/U

  • RGB 160 160 160
  • CMYK 0 0 0 37
  • HTML a0a0a0

Ericsson Gray 4

PMS Cool Gray 4 C/U

  • RGB 224 224 224
  • CMYK 0 0 0 24
  • HTML e0e0e0

Ericsson Gray 5

PMS Cool Gray 2 C/U

  • RGB 242 242 242
  • CMYK 0 0 0 5
  • HTML f2f2f2

White

PMS White C/U

  • RGB 255 255 255
  • HTML ffffff

Extended palette

Use tints and shades of our brand colors for charts, graphs, and illustrations. This adds variety and ensures clear contrast.

Blue 1

PMS 2756 C/U

  • RGB 0 0 130
  • CMYK 100 52 0 60
  • HTML 000082

Dark teal

7477 C/U

  • RGB 11 45 46
  • CMYK 100 0 15 60
  • HTML 0b2d2e

Dark purple

2685 C/U

  • RGB 45 32 73
  • CMYK 100 94 0 50
  • HTML 2d2049

Dark coral

PMS 229 C/U

  • RGB 60 33 33
  • CMYK 0 100 41 58
  • HTML 3c2121

Light blue

PMS 277 C/U

  • RGB 214 226 245
  • CMYK 26 5 0 6
  • HTML d6e2f5

Light teal

PMS 573 C/U

  • RGB 189 224 225
  • CMYK 30 0 13 7
  • HTML bde0e1

Light purple

PMS 270 C/U

  • RGB 224 211 252
  • CMYK 28 26 0 0
  • HTML e0d3fc

Light coral

PMS 691 C/U

  • RGB 239 212 211
  • CMYK 0 24 8 7
  • HTML efd4d3

Yellow

PMS 7404 C/U

  • RGB 244 211 83
  • CMYK 0 7 84 0
  • HTML f4d353

Orange

PMS 165 C/U

  • RGB 230 110 25
  • CMYK 0 69 100 0
  • HTML e66e19

Red

PMS 1795 C/U

  • RGB 197 42 50
  • CMYK 0 97 80 10
  • HTML c52a32

Do’s and don’ts

  • Yes:Use the core and extended color palette to improve the effectiveness of information graphics.

  • Yes:Use blues to achieve specific design objectives.

  • Yes:Use blue as text box or text highlight color.

  • No:Don't use extended palette as text box or text highlight color.

  • No:Use colors outside the approved palette.

  • No:Apply colors to typography.

  • No:Create gradients using the brand palette.

  • No:Color our logotype or econ.

Web and digital experiences palette

Primary colors

Blue 1

  • RGB 0 0 130
  • HTML 000082

Blue 2

  • RGB 0 80 202
  • HTML 0050ca

Ericsson Web Blue

  • RGB 17 116 230
  • HTML 1174e6

Blue 3

  • RGB 72 168 250
  • HTML 48A8fa

Blue 4

  • RGB 133 204 255
  • HTML 85CCFF

Secondary colors

Red

  • RGB 250 50 50
  • HTML ff3232

Orange

  • RGB 255 140 10
  • HTML ff8c0a

Yellow

  • RGB 250 210 45
  • HTML fad22d

Green

  • RGB 15 195 115
  • HTML 0fc373

Purple

  • RGB 175 120 210
  • HTML af78d2

Ericsson White

  • RGB 250 250 250
  • HTML fafafa

Read more guidelines around EDS color usage

Last Update
August 28th, 2025

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