Guidance
Mission and Values copy page link
Version 1.0.0
Our brand mission — create simple, consistent, and beautiful experiences
At Cradlepoint, we are all brand stewards. Creating a consistent experience not only distinguishes us from our competitors and builds a stronger brand, but helps us to build a relationship of trust with our audience when they know what to expect. We speak authentically to our audiences and communicate constantly changing technology with simplicity.
Together, let’s raise the bar and take that expectation even further with high-end design and continuous collaboration to develop an effective Cradlepoint story.
Our values
Professionalism
We hold each other accountable
We meet commitments with urgency
We build trust by delivering on our promises
Respect
We don’t point a finger, we lend a hand
We understand different perspectives
We start with trust, we assume good intentions and care for each other with grace
Perseverance
We have the passion to win
We are always in it for the long term
We accept and embrace change
Make a difference
Integrity
We do the right thing when it’s hard
We take ownership and accountability
We make fact-based decisions
Our focus areas
Cooperation and collaboration
Lend a hand
Breakdown barriers – don’t allow silos
We are one team
Courageous and fact-based decisions
Be data-driven but iterate, avoiding “analysis paralysis”
Be a curious learner and ask questions
Have difficult, but respectful conversations
Executing speedily
Use good business judgment to make a decision without perfect information
Keep it simple and eliminate complexity and reduce time to value
Empower employees, and guide but don’t second guess
Be outcome-driven, not action-driven
A speak-up environment
Create a safe environment where we feel safe to ask questions and provide feedback
Dare to disagree
Be open to professional criticism (it’s okay to be wrong)
Empathy and humanness
Enjoy the ride by celebrating and appreciating
Treat others the way they want to be treated
Care for each other and enable work-life balance
August 14th, 2023
