New Brand House assets copy page link
Updated 2.12.26
New AI-generated brand assets
The corporate brand team has rolled out the first AI-generated brand image collection, showcasing how generative AI helps us move faster and reduce costs while maintaining brand quality. The release includes initial AI video clips to seed a future b-roll library.
Moving forward, assets will roll out quarterly under the “AI” tag in Brand House, alongside a new centralized GenAI guidelines page.
Browse new key visuals – Q1 release
New AI-generated key visuals
A total of 30 new and unique key visuals have been released on the Brand House.
These key visuals are the first AI-generated and AI-inspired series of key visuals, exploring the theme of neural networks representing data learning, and adapting, and the invisible threads that power our digital landscape.
View or download key visuals collection 3
Holiday cards 2026
Per the corporate brand team, here is the copy suggestion:
“Happy holidays from Ericsson!
We hope your year has been abundant in achievements,
And we wish you a 2026 full of new horizons to reach.”
February 12th, 2026
