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Ericsson Hilda

Ericsson Hilda is the Ericsson bespoke typeface, subtly anchored in our company’s roots and tailored to the needs of the digital world. Optimized for our GUI environments, Ericsson Hilda puts functionality and clarity at the forefront. By expressing technical expertise and ease of use, Ericsson Hilda builds trust through product interactions, digital semantics and behavior.

Ericsson Hilda is a versatile brand asset — modern, humanist typeface crafted for technical functionality and screen proficiency, yet timeless and friendly.

Usage guidelines:

• Do not use type in all caps
• Do not use color in type

Download the Ericsson Hilda font

Arial

There are cases when usage of Ericsson Hilda isn’t possible. For languages not yet supported by Ericsson Hilda and for platforms and devices where it is unavailable, a fallback typeface should be used.