Ads & collateral copy page link

1. Ericsson logo

• Use the preferred lockup and be sure to follow minimum clear space and minimum size requirements.
• Use a consistent placement and size

Repetition = recognition — when people see your logo in the same spot, at the same size, over and over, their brain files it away faster — making your brand more memorable, even with a quick scroll.

2. Imagery:

• Select Ericsson images from the Brand House as your first option, whenever possible.
• Use stock images when Brand House images do not meet the criteria for image needs.
• Use illustrations to communicate messages and stories that photography can’t.

Tip: Avoid clutter — one main focal point is best!

3. Headline:

• When writing your headline, make sure the message is clear, concise, benefit-driven, and grabs attention in 3 seconds or less.
• Ensure headlines are always legible over the images they are placed on.
• Use sentence case and do not punctuate unless it is a full sentence. (See writing style guides)
• Typeset in Ericsson Hilda

4. Call to Action (CTA):

• Should be clear and action-oriented (and ideally, matches the landing page action)
• Stylistically, use the same styling as web components in the Ericsson EDS system (View EDS button styling)