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Welcome Back to the New Normal

As people around the world begin to get back to business, the question is — what are they returning to? What will be the new normal? There are things that are going to be familiar, but many will be different.


There are some trends we can predict, but we must also be prepared to be surprised. Now, more than ever, business and government organizations must remain nimble so they can adapt as the new normal emerges, and evolves.


Cradlepoint played a crucial role in the initial response to COVID-19, and what made us essential then will continue to help now as you recover and adjust to whatever the new normal means to your organization.

What Will Typify the New Normal

While we can’t know exactly what the future will hold, we can be confident of certain changes that every organization will need to consider. We can help now like we’ve helped all along.

Continuing at-home work, study and healthcare

Even as people return to workplace, schools, and clinics, the at-home movement won’t go away. Businesses will want to make sure that adequate distancing is maintained in offices, schools will need to support at-risk students who can’t return to classrooms, and health-compromised patients may need to remain isolated. Those groups and more will continue to connect from their homes, and will continue to need secure broadband connections that are easy to connect to.

Social distancing will remain

It may be a long time before employees and consumers are comfortable with being in crowds, and so social distancing will remain important. Workplaces may have to allow for greater spread or shift work, public venues may have to enforce limited occupancy counts or move to larger facilities, and many consumers, citizens and patients will prefer to interact remotely instead of in person. These locations will need to remain agile and prepared to move, open new locations, expand connectivity, and deploy temporary network in order to adapt.

On-site sensing and testing to build trust

When people do return to workplaces, public venues, schools and other facilities, it will be important to ensure that the spread of COVID-19 is still contained. Testing temperatures, observing social distancing and wearing protective masks will become important, but must be done without alienating employees and customers. Specialized IoT sensors, streaming video, and edge compute will all be important to accomplishing this monitoring and will have to be deployed quickly, without compromising security.

Increased automation where possible

Longer term, businesses will want to minimize crowded workplaces and reduce interpersonal interactions by instituting automation where possible. This is a trend that has been gaining momentum and that COVID-19 will only accelerate. This could take the form of kiosks, robotics, autonomous vehicles and remote sensors, all of which will need to be connected and managed.

Implementing the new normal requires a new approach to networking


Create a network anywhere

Remaining agile means being able to open for business anywhere at any time. Whether it’s temporary pop-up location, a mobile office or in a home, you will need to be able to bring your network with you. Cradlepoint solutions, with integrate LTE and a full security stack, makes instant networks a possibility.


Deploy new locations quickly

We will see an unprecedented amount of change as some businesses  move, some expand, some shrink and some are created. Each of these will require new locations to open quickly, without waiting on wired links to be turned on. Cradlepoint Wireless WAN solutions provide the ability to open locations on your schedule and without the need to commit to a long-term ISP contract tied to a location. With Cradlepoint, you can take your network with you.


Ensure application quality

Whether at-home or in a temporary locations, employees still have to do their jobs efficiently. And remote workers, teachers or doctors communicating over video are particularly sensitive to poor quality connections. Cradlepoint solutions make it easy to ensure high application quality and reliability, even when contending for network resources.


Connect IoT securely

IoT will play a critical role in the COVID-19 recovery as a way to monitor crowds, maintain connections with at-home patients, or automate interactions through kiosks. Easily install new IoT networks without stressing the corporate WAN by creating an air-gapped network with LTE connectivity. Cradlepoint IoT solutions can be deployed quickly and securely, and enable edge-compute and connections to IoT cloud platforms.


Manage at scale

With temporary locations, new offices, at-home workers, and mobile clinics, to name a few, the network edge is expanding dramatically and the number of locations on the corporate WAN is rising. Overtaxed IT staff has to be able to manage all these while ensuring security policies are maintained. Cradlepoint NetCloud Service allows visibility and control across all your locations, and enables management at massive scale.


Maintain security perimeter

The expansion of the WAN edge is creating a corresponding expansion in the security edge, and malicious actors are already stepping in to take advantage of this fact. Cradlepoint solutions, with integrated security and an optional zero-trust overlay, can secure your WAN edge and protect your sensitive data.

Retail and restaurants

Retail and restaurants Customers will return, but stores and restaurants won't look the same

As the recovery picks up steam, retail stores and restaurants are getting back to business by moving their customers interactions outside, necessitating extended Wi-Fi converge and temporary networks. Before customers will be comfortable insides, there will be a need to monitor for potential infections, social distancing and occupancy counts, which can be accomplished throughq quickly installed IoT sensors.

Public safety

Public safety Our public safety personnel have been on the front lines of the response and will still be relied on for the recovery

Public safety agencies around the world have taken the lead in managing the COVID-19 response and they will remain in that role. Whether continuing to operate testing facilities, reacting quickly to disturbances, or helping care for the sick, public safety agencies will need to operate temporary facilities and remain connected in their vehicles.


Elections With a US presidential election on the horizon, in-person polling locations must quickly adapt

With some polling locations closing and new ones opening to allow for adequate social distancing, election boards will have to extend their network to new, temporary locations without sacrificing security.


Healthcare From pop-up clinics to telemedicine, healthcare is undergoing rapid change

Healthcare has felt the largest impact during the Covid-19 response and the recovery will cause more change. With doctors and patients at home, telemedicine including video visits and remote medical equipment monitoring will be important. Convincing patients to return to clinics may require automated enforcement of temperature checks, social distancing and occupancy counts. And some clinics may need to move to mobile healthcare and go to where the patients are.


Education Education is too important for any student to be left offline

As COVID-19 isn't going away, there will be an on-going need to support distance learning and prevent spread in school buildings. Whether providing teachers a higher quality connection to be able to conduct courses from their homes, video teleconferencing capabilities in school buildings, or reliable Internet access for students, school districts need flexible, reliable network solutions that are secure and conform to CIPA requirements.

Financial services

Financial services Minimizing in-person interactions will allow financial services companies to operate safely

Banks and other financial services companies are essential, particularly in helping their customers return to business. To minimize risk and encourage customer confidence, more business will be conducted via video calls or through kiosks and ATMs. And facilities that remain open will need monitoring for occupancy counts, social distancing and temperature checks.